The world today revolves around mobile devices. If you were to walk down the street in a major city, you would probably see hundreds of people staring into their smartphones or tablets. Now, many in these numbers are going to be on the internet or reading what their favourite websites have to say.

With this scene in mind, you can most likely now understand how critical it is to consider mobile devices when you are considering web design. One of the best ways to do this is to use responsive design techniques.

What Is a Responsive Web Design?

Basically, a responsive website is one that renders differently on different-sized devices. Using responsive CSS code (or a website builder or template with responsive design built-in), you will be able to create a versatile website that looks great on pretty much any phone, tablet, computer, or other device.

To put things simply, an optimised website is one that will respond to a user, the device they are using and their actions. In some cases, different elements will be displayed in different positions on different devices. Similarly, some elements could be absent altogether on the mobile version of your website. Read More

Any business which has an online presence will almost certainly do so using a website. With so many templates now available you could literally have one up and running in a day. However, contrary to the mantra, ‘build it and they will come’, without an effective design, proper website development, and conversion factors addressed, you will struggle for traffic. More importantly, any traffic you do get, will not take the desired actions you hope for.

Web design and development consist of a multitude of principles and best practices, which sadly all too many businesses are unaware of, or simply do not know how to implement. This is why using a website development company to build or redesign your website is almost always the best route to take.

One of the most important reasons is that they will be up to date and fully aware of the current best practices and guidelines, especially as they apply to SEO and ranking on Google. These guidelines could literally take up an entire book, however, there are some that take precedence. Read More