If you have ever seen or heard any advice on SEO the subject of backlinks will undoubtedly have been mentioned. While it is true that having backlinks to your website from other sites can play a significant role in boosting your rankings, it is also the case that the linking structure which you have within your website is important too.
Creating links within your website has several SEO advantages, and if it is done correctly the benefits can mount because it helps those visiting your website to navigate through it more easily. The advantage of this is that they have a positive experience and are likely visit your site again. More than that they may recommend your website to others which is a premium free traffic source.
Being able to navigate your website with ease will also make visitors more likely to take action while they are there, such as subscribe to your email list, or better still, purchase something. You should know by now that Google rewards websites whose visitors stay for longer. Visitors being able to navigate easily through your website is certainly going to help achieve that objective.
These reasons are primarily why you should consider how the linking structure you are putting in place improves the navigation of your site, ahead of the specific SEO elements such as improving page ranking. Read More