10 Ways The Latest Web Design Techniques Can Boost User Experience On Your Website
UX Design
10 Ways The Latest Web Design Techniques Can Boost User Experience On Your Website
April 21, 2023 by in UX Design

In the not-so-distant past, many believed web design was all about simply how a website appeared on-screen and nothing more. However, with Google’s pursuit of optimal user experiences for those who use its search engine, it quickly becomes clear that appearance alone will do little to help a website’s rankings and subsequent performance.

The term ‘user experience’ (UX) is now very much at the forefront of every web designer’s mind when they are designing websites. Whilst many might say that is purely to keep Google happy, the reality is that good web design that creates websites that visitors will like and enjoy will in turn, show Google that a website deserves a higher ranking anyway.

Besides, suppose a website design is catering for its users. In that case, it should follow that those users will stay on the website longer, follow the calls to action that exist there, and are far more likely to return to that website and recommend it to others.

Getting a website to a point where users are provided with an enhanced experience relies greatly on the website’s design. Several web design techniques can help website designers achieve this objective, and here are ten of them that most of today’s web designers will consider using. Read More

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7 Tips To Help Your Homepage Be More Engaging
UX Design
7 Tips To Help Your Homepage Be More Engaging
February 21, 2023 by in UX Design

The homepage is arguably the most important of all the pages within a website that web designers create.

Given that most visitors to a business website land on the homepage first, this page has the job of instantly connecting and engaging with visitors. If it does so, it will keep those visitors on the site, hopefully with them then taking the desired action. If not, they will click away almost immediately and likely never return.

With this in mind, website owners must ensure that when their business website is being designed, they know what elements should be included on the homepage to maximise visitor engagement. To help them, we have selected some of the most effective ways of doing so in the seven tips outlined below.

Make It Obvious What Your Website Is About

Before they land on your website, visitors will have clicked on a link on another website, such as social media, an online business directory, or even a paid ad. When they do so, they will have an expectation of your website, so the homepage must immediately make it clear what your website is about. Read More

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10 Awesome Tips for Designing a Website That Loads Quickly
Website Usability
10 Awesome Tips for Designing a Website That Loads Quickly
January 15, 2023 by in Website Usability

If a new website is being created, there are several objectives that the web design must meet. Some are relatively easy to achieve and are obvious the second you land on a website designed professionally. A prime example is the objective of making the website easy to navigate to provide the best possible user experience, which is achieved via the menu on the home page.

For Users, For SEO, Or Both?

Many objectives of a website are related to user experiences, such as having high-quality content, a visually appealing appearance, and the functionality of the website being fit for purpose in the sense that everything on the website works as it should.

Other objectives within a website’s design will specifically relate to SEO and the goal of the website being ranked highly on search engines, with the prime one being Google. To hopefully encourage Google to rank a website highly, onsite SEO, such as metadata, internal linking, and effective keyword use throughout the content, will all help.

There are also some objectives that web designers will be expected to enable when creating a website that satisfies both the desire for a good user experience and SEO. Here, there is a crossover because many ways you create great user experience are integral to optimising a website to satisfy Google’s ranking factors. Read More

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10 Ways To Ensure Every Blog Post You Write Is SEO-Friendly
Web Design
10 Ways To Ensure Every Blog Post You Write Is SEO-Friendly
November 15, 2022 by in Web Design

One of the types of content that is extremely effective in helping with website SEO in the pursuit of better search engine rankings is blog posts. You can create a blog post on any subject, it can be as long or as short as you wish, and if optimised correctly, it can help boost rankings on search engines.

Although writing a blog post is not difficult, if it is to be used as part of an SEO campaign, it requires more than just tapping the words on a keyboard. There are several ways to ensure that the published blog post is not only an excellent piece of content worth reading but also SEO friendly and thus contributes positively to helping the website it is published on rank higher on search engines.

Here are ten of those ways.

Plan Every Blog Post Properly: This relates to not just thinking about what you are going to write about, important though that is. It is also about planning the SEO aspects of your blog post, such as what keywords you are going to use, where you are going to include them, and also if there is going to be a call to action within your blog post to encourage readers to take action once they have read it. Read More

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5 Steps For Business Owners To Create An Effective Website Design Brief
Web Design Brief
5 Steps For Business Owners To Create An Effective Website Design Brief
October 28, 2022 by in Web Design Brief

Whenever web designers are hired by business clients, one of the first things that they request is a website design brief. A website design brief is what clients need to create so that the web designer knows what the client is looking for and expects from their new website. However, given that a website design brief is something that a business owner might only ever consider once or twice at most, it is fair to say not every website design brief achieves its objective.

By that, we do not mean that the website fails, but rather that the website design brief fails to properly outline the client’s wishes. It is akin to a construction company being given the job of designing and building a house but the specifications for that house are vague and give them little upon which to base the house’s dimensions, features, or construction materials.

As for designing and creating a website, a web designer could quite easily do so with zero guidelines and simply build a website that suits them. However, the website in question here is for a business and thus it needs to align with that business’s objectives.

For that to occur the business owner needs to create a website design brief so that the web designer has a conceptual foundation and is aware of what the website’s objectives should be. Read More

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