5 highly effective website design guidelines

Any business which has an online presence will almost certainly do so using a website. With so many templates now available you could literally have one up and running in a day. However, contrary to the mantra, ‘build it and they will come’, without an effective design, proper website development, and conversion factors addressed, you will struggle for traffic. More importantly, any traffic you do get, will not take the desired actions you hope for.

Web design and development consist of a multitude of principles and best practices, which sadly all too many businesses are unaware of, or simply do not know how to implement. This is why using a website development company to build or redesign your website is almost always the best route to take.

One of the most important reasons is that they will up to date and fully aware of the current best practice and guidelines, especially as it applies to SEO and ranking on Google. These guidelines could literally take up an entire book, however, there are some which take precedence. Read More

What are the differences between web design and web development

Technology makes the world spin. In the modern world, things like smartphones, computers, and the internet have changed our lives, and we rely on different aspects of technology to guide us through almost every single part of the daily grind.

The internet is something that nearly all of us use daily. It allows us to browse our favourite websites, connect with friends and family, and purchase goods from the comfort of our homes, among other things.

However, many of us don’t realise just how much work goes into creating a high-quality website. People like web designers and web developers can spend hours putting a single page of a website together, and large sites are usually built by large teams.

As someone who is heavily involved in the website creation industry, I’m often asked what the difference between web designers and web developers is. I decided to put this article together to answer this question. Enjoy! Read More

How to optimize your website images for SEO

It should be safe to assume that your business website contains images, and if it doesn’t then the question has to be, ‘Why not?’. Images are a great way to engage with, inform and entertain customers, but what many website owners don’t realize is that images can also play a role in onsite SEO. More importantly, there are some simple steps you can take in relation to the images on your website that can boost your site’s ranking in the eyes of Google.

In hindsight using the term ‘eyes of google’ might be a tad misleading because, despite all their top-level programming, and sophisticated algorithm updates, Google is not able to see the images on a website in the same way that human eyes see it. Their spiders which crawl the internet and analyse websites can only recognise text. This means that no matter how colourful, large, exciting, or high quality any image on a website is, Google is not going to see that.

This means that for Google to know that your images are relevant to the content and subject matter within your website, you need to add something called ‘alt text’.

For example, if you had a website selling sports shoe products, and one of those products was Nike Air Jordan 14 Retro, you would likely have a page for this product along with an image of them. Read More

How to set up your website’s internal links for effective SEO

If you have ever seen or heard any advice on SEO the subject of backlinks will undoubtedly have been mentioned. While it is true that having backlinks to your website from other sites can play a significant role in boosting your rankings, it is also the case that the linking structure which you have within your website is important too.

Creating links within your website has several SEO advantages, and if it is done correctly the benefits can mount because it helps those visiting your website to navigate through it more easily. The advantage of this is that they have a positive experience and are likely visit your site again. More than that they may recommend your website to others which is a premium free traffic source.

Being able to navigate your website with ease will also make visitors more likely to take action while they are there, such as subscribe to your email list, or better still, purchase something. You should know by now that Google rewards websites whose visitors stay for longer. Visitors being able to navigate easily through your website is certainly going to help achieve that objective.

These reasons are primarily why you should consider how the linking structure you are putting in place improves the navigation of your site, ahead of the specific SEO elements such as improving page ranking. Read More

4 reasons you need responsive web design

Responsive Web Design seems like nothing more than a fancy new buzzword being floated around a lot these days but really it is just talking about a concept that is simple in nature. It is all about making sure that everything on your website functions optimally across all the major devices through which people are accessing the internet nowadays.

From the onset of the first iPhone back in 2007 to this day, the number of people using the internet through their phones has increased massively. Fast forward to 2018, the number of internet users through mobile has surpassed the number of internet users from desktop computers. This is why the aspect of Responsive Web Design isn’t just a new term, it is a necessary concept that needs to be adopted by every business.

Here is a look at the 4 reasons why you need responsive web design.

  1. Good for SEO Rankings

One of the foremost reasons why businesses even have websites is to leverage the power of the internet and gain relevant exposure to an online audience. Keeping that in mind, they know that ranking high on SEO is crucial for their success. The best search engine is Google and there is little left to debate that fact. Read More