Users today are quick to notice a disconnected experience. If your digital presence seems glued together with sticky tape, they’ll run for the hills. This is why many brands are moving away from a single campaign and moving toward a digital ecosystem. It might seem a little dramatic, but it’s simply about creating a structure where every touchpoint supports another, generating momentum that doesn’t stop once a campaign has ended.
Branding is often regarded as nothing more than having a good logo and a catchy tagline. However, nothing could be further from the truth, especially regarding SEO. Effective branding can positively impact your SEO and ranking, just as poor branding can have a negative impact. With Google increasingly seeking to base their search engine results on user experience, it is no longer just enough to focus on the technical elements of SEO. By these, we mean things like anchor text, meta tags and keyword density, measured by crawlers and algorithms, and not real people.
