What you need to look for in a website development company

Whether you are starting a new business and need a website for it, or have an existing business and wish to improve or even replace your current site, unless you are a website developer, you will need to employ a website development company to do the work. if you do some research you will see there are literally hundreds of them out there. Some of these will be one man or woman operations, whereby the person designs and develops websites on a freelance basis. Whilst many of them are excellent at what they do, and can often design a very impressive website, they are not what most businesses need. They often cannot back up the design with elements relating to SEO or conversion, for the simple reason that they specialise only in design. For a more comprehensive service that can not only design your website but also ensure it has every chance of ranking and converting well, you need the services of a website development company. One huge benefit they have is a team with all the skills required to ensure that every necessary element is optimised. Such a company will also be more able to offer you continued support after the website has gone live to implement any updates which be necessary.

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What are the differences between web design and web development

Technology makes the world spin. In the modern world, things like smartphones, computers, and the internet have changed our lives, and we rely on different aspects of technology to guide us through almost every single part of the daily grind. The internet is something that nearly all of us use daily. It allows us to browse our favourite websites, connect with friends and family, and purchase goods from the comfort of our homes, among other things. However, many of us don’t realise just how much work goes into creating a high-quality website. People like web designers and web developers can spend hours putting a single page of a website together, and large sites are usually built by large teams. As someone who is heavily involved in the website creation industry, I’m often asked what the difference between web designers and web developers is. I decided to put this article together to answer this question. Enjoy!

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4 cutting-edge technologies to speed up your sites | webdesigner depot

The internet is constantly making headway with speed being the major metric of progress and a key question for most web developers. A previous WebdesignerDepot article How slow is too slow in 2016? h Source: 4 cutting-edge technologies to speed up your sites | Webdesigner Depot

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Referral exclusions – analytics help

This will help you exclude the scourge of referral spam that has reached epidemic proportions in the last couple of months, rendering website analytics information useless unless these sites are excluded. Read here: Remove referral traffic sources Unfortunately with new spam sites appearing daily it has become a headache for anyone managing analytics accounts for themselves and/or clients. If you are running WordPress you could also try this plugin – SpamReferrerBlock – read reviews here Source: Referral exclusions – Analytics Help

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Q & A – dynamic tag management

Adobe recently introduced Dynamic Tag Management, within the Adobe Marketing Cloud, as a comprehensive tag management solution. Since it is so young, there obviously are plenty of questions about what exactly it can or cannot do, what features have been incorporated in it, and how it can help marketers develop better digital measurement strategies. This article will attempt to answer all those questions and more. 1. What is Dynamic Tag Management? Dynamic Tag Management is the revolutionary solution introduced by Adobe, as part of its Adobe Marketing Cloud. It allows marketers to manage tags quicker and more easily, considerably facilitating the process of tagging web properties. It offers to companies the opportunity to thrive in the incredibly fast paced digital marketplace today. 2. What are the features offered by Dynamic Tag Management? Adobe has included a variety of user friendly features in Dynamic Tag Management that are highly beneficial to partners, customers, and prospects. They include a site-centric user interface instead of a tag-centric one, robust process and workflow management, unmatched rule driven data collection, built-in collaborative tools, and a lightweight meta-based library, in addition to the ability to manage multiple sites and to host anywhere. 3. What benefits does Dynamic Tag Management provide to marketers? Perhaps the better question would be: what benefits does it not provide? Adobe’s Dynamic Tag Management system allows marketers to focus on what they do best, instead of having to worry about tags. Faster Websites: Web pages can often be incredibly slow to load because of marketing tags and multiple analytics.c optimizes the loading process, substantially improving website speed. Swift Implementation: Users can implement their tags and deploy them in considerably less time. Better Efficiency: Dynamic Tag Management significantly reduces the amount of time users need to spend in order manage media tags and multiple analytics. Enhanced Security and Control: Users can now collaborate with analysts, marketing and IT to develop their tag strategies and recommend, test, and deploy them within the Dynamic Tag Management capability. Increased Flexibility: Release cycles are no longer a problem as users can test and optimize their tags swiftly. Centralized Tool Management: Users no longer have to create separate rules each tag and technology, but can trigger multiple ones simultaneously. Lower Costs: Dynamic Tag Management reduces the need of JavaScript trained IT resources for all activities. Dynamic Tag Management offers so much more than simple tag management, using logic to provide intuitive capabilities to make it easy for marketers to create digital marketing strategies. 4. What is the cost of Dynamic Tag Management to marketers? In one word, zero! Dynamic Tag Management is available as part of the Adobe Marketing Cloud without any additional costs, yet with all the functionality and support usually available from Adobe. They have employed teams dedicated to development, product management, and support for Dynamic Tag Management. 5. Who can benefit from Dynamic Tag Management? Dynamic Tag Management is targeted towards marketers who face the challenges presented by the marketing environment today. It helps them develop and implement digital marketing strategies through innovative tools for the collection and distribution of data across digital marketing systems. Marketers can now create better, more attractive user experiences with the help of powerful and intelligent rule driven tag execution. 6. Which tags does Dynamic Tag Management support? Each and every single one of them! The brilliance of Dynamic Tag Management is that it supports every tag and script from all available marketing intelligence in the marketplace today. Adobe does not care who makes the tags and scripts, their only commitment is providing comprehensive solutions to their partners, customers, and prospects. 7. Why is Dynamic Tag Management increasingly popular with customers and partners? Why not? Dynamic Tag Management does not simply offer better and easier tag management – it is a comprehensive, market-leading solution. It reduces the time needed to configure websites, decreases the amount of IT resources required, allows enhanced data delivery, and collects the most relevant data from each and every digital marketing system. 8. What is Vendor Lock In? Dynamic Tag Management is revolutionary in that instead of simply making promises, it does indeed create an abstraction between the tags that collect data and the digital assets through a scenario based approach to tagging. This has given rise to the ‘Vendor Lock In’ myth, most probably propagated in the marketplace by Adobe’s competitors in the TMS industry. That Adobe is committed to providing this solution for free to everyone, and not merely Adobe customers, is a testament to the fact that users will never get locked into a particular solution.

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