Increase your business reach with branding

Transforming your business into a brand is the first step of corporate success. Have you ever wondered why customers tend to go for established brands in the market even though they can cost way more? It’s simple – credibility and reputation almost always take an edge over cost. And this means that building a brand is highly important to stand out in the crowd and attract loyal customers. Slinky Web Design offers the creative edge and interactive appeal you need to be unique in your market. Over the years, we have helped many businesses rise to the top of their industries with our extensive branding experience. Our brand managers specialize in strategic marketing and our expertise is just what you need to get noticed and shine! Just tell us your idea and we will make it a reality! Be it a corporate logo, website design or a revamp of your complete web identity – we can offer it all! Launching a new product? Got an exciting offer to share? Let your valued clients know!

Share
The top 3 digital marketing trends of the year

Digital marketers are faced with new challenges every few months as digital marketing keeps evolving as a result of the introduction of new social networks, mobile devices and other technologies. This constant state of evolution leads the creation of trends that may work and others that fail miserably. This year like every other brings with itself its very own trends but only the best ones survive. The Digital Marketing trends of 2014 however are a little different from preceding years in light of the major changes made to Facebook’s algorithm and the twitter IPO. Add to that Google’s constant modifications to its algorithms and marketers are always working towards damage control. Content Refuses to Leave the Throne At the cost of sounding like a broken record we will reiterate what everyone else is saying; Content is still the undisputed King. Statistics show that 78% of CMOs believe that the future of digital marketing lies within content. What has been changing in this regard is the kind of content that is being viewed. Visual content has been on the rise since the previous year and will continue to do so in 2014. In fact, it is known to increase engagement by 65%. Video Marketing is On the Rise As visual marketing continues to grow, videos also gain more popularity. In fact they may just be the most powerful weapon in the visual arsenal. Numbers show that videos are able to attract 3 times more engagement than text. As video apps such as Vine, instagram and Snap chat continue to grow, we can see a shift towards video content optimized for mobile. As these events unfold, it can be seen that the importance of video in digital marketing efforts will continue to grow over the years. Social Media Landscape The social media landscape altered drastically in the last year as visual social networks such as Pinterest, Vine, and Instagram were on the rise. This led to a diversification of platforms for businesses to use enabled them to carve out a niche for themselves based on the users that visited the sites. In fact 93% of marketers are already making use of social media for digital marketing. This number makes sense when you look at it in light of social media usage where 33% of consumers are now using social media to discover new products.

Share