There is often a battle that goes on in the mind of business owners when they need a website built for their local business. One side there is the pragmatic thoughts looking for a website that ranks highly and converts visitors to buyers in high numbers. On the flip side, there are often thoughts of grand designs and a website that is so stunningly beautiful that it becomes the talk of the town. The reality is that if you approach a professional agency and ask them to build you a website, they are likely to advise the former than the latter, especially if they are experts in SEO too. They know that a website that is a work of art might be good to look at, but if languishes on page 10 because its structure and SEO are poor, then nobody is going to find it anyway. As a business owner, it is not necessary for you to become an expert in website design, however, there are huge advantages to knowing some key factors that can make a huge difference to the performance of a website. Armed with this knowledge you can more easily discuss your objectives and also ascertain whether the agency is capable of creating the website you require. Let’s start with one factor that hardly any business owners are aware of in terms of how it affects their website and its ranking. That factor is site speed which is the term used for how quickly a website loads when someone clicks on to it and thereafter, as they use it. We mention this first is because site speed is especially important because it influences other factors that can affect website rankings.