Landing pages for conversions

Good Use of Colour The landing page is the page that a potential customer/client first goes to when they visit your website. So it can be the home page or a landing page specifically designed for a marketing campaign. It can also be inner pages of your website. It is one of the most important parts of your website and can determine whether a customer is going to stay on the site or leave. This is why so much effort is put into the design in order to make sure that your bounce rate is kept low and the conversion rate continues to grow. While it’s no secret that colours play a major role in the decision making process when considering a product or service, many marketers fail to understand this element during the web design process. This may lead to low conversion rates with very little explanation about the reason for the reduced numbers. In fact psychologists believe that the colour may have a 60% hand in engaging a customer. Contrast Before we begin talking about colours, we need to talk about contrast. The human eye directs naturally towards colours in contrast. This can be delivered in two ways. The designer may opt for two colors that are on opposite ends of the colour wheel or contrast colours according to the background with the utilization of blank space.

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Referral exclusions – analytics help

This will help you exclude the scourge of referral spam that has reached epidemic proportions in the last couple of months, rendering website analytics information useless unless these sites are excluded. Unfortunately with new spam sites appearing daily it has become a headache for anyone managing analytics accounts for themselves and/or clients. If you are running WordPress you could also try this plugin – SpamReferrerBlock – read reviews here Source: Referral exclusions – Analytics Help

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Links and page rank

What happens when link building fails to produce results? In today’s Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns. Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today’s Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective. Source: Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday – Moz

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Google’s mobile-friendly algorithm goes live

Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, which is estimated to affect a large % of mobile search queries. As more people use their smartphones to browse the internet, this update was made in an effort to provide users with the most relevant and timely results, whether the information is on mobile-friendly web pages or in a mobile app. Read more: Google’s Mobile-Friendly Algorithm Goes Live Editor’s Note: SEJ founder Loren Baker also contributed to this post. Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, w  

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How to find the best web design services without breaking a sweat

We all know how important websites are to a business, and how they are able to amplify the sales of brick and mortar stores as well. But with every Tom, Dick and Harry opening up their own web design company, apart from every hippie who can click a mouse trying their hand at web designing, how does one get the most bang for their buck while keeping the not-so-good web designers at bay. Well, for those of you who are wondering about the answers, here are a few tips which you can use to make the best decisions when it comes to hiring web design and development services. These tips will also enable you to match your web design needs to web design services based on specialty. Create a Partnership Designing a website is a collaborative effort which involves two parties, the business that requires the web design and the company that will provide them with a web designing services. Obviously, keeping an open flow of communication with the web designer you choose will be necessary. As a customer, one can ask for a demo of the web designer’s services to see whether or not they are able to explain in terms that you are able to understand. Ask for customer referrals, look at their previous projects and most importantly, deal with the matter of pricing early on before they begin work on your website.

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