Referral exclusions – analytics help

This will help you exclude the scourge of referral spam that has reached epidemic proportions in the last couple of months, rendering website analytics information useless unless these sites are excluded. Unfortunately with new spam sites appearing daily it has become a headache for anyone managing analytics accounts for themselves and/or clients. If you are running WordPress you could also try this plugin – SpamReferrerBlock – read reviews here Source: Referral exclusions – Analytics Help

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Links and page rank

What happens when link building fails to produce results? In today’s Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns. Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today’s Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective. Source: Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday – Moz

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Google’s mobile-friendly algorithm goes live

Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, which is estimated to affect a large % of mobile search queries. As more people use their smartphones to browse the internet, this update was made in an effort to provide users with the most relevant and timely results, whether the information is on mobile-friendly web pages or in a mobile app. Read more: Google’s Mobile-Friendly Algorithm Goes Live Editor’s Note: SEJ founder Loren Baker also contributed to this post. Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, w  

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The most important aspects of an  eCommerce website

The purpose of having a business website is not merely for an online presence. Having a website is an effective tool when it comes to advertising, branding, and more importantly, setting a reputation for your business. The following are some of the most important aspects of an eCommerce website. Graphics, Images and Copy-writing The single most important thing which will lead a customer to actually purchase an item or signup for a service is the allure of eye-catching graphics, photography and the impact one creates with powerful copy. Apart from an attractive website, having photographs for each individual product makes the decision making process of the customer a lot easier. When uploading product photographs, make sure they show every nick and scratch to instill trust in the potential buyer. After you’ve made sure you’ve got the perfect set of catalog photographs to represent your products online, the next step will be to focus on the copy which will accompany those products. For the customer, nothing is more annoying than finding a product they are interested in, only to realize that there’s not much information available on it. That being said, while your copy does not need to contain a raft of information on the product, it must be enough to answer some of the most important questions that the potential customer might have.

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The top 3 digital marketing trends of the year

Digital marketers are faced with new challenges every few months as digital marketing keeps evolving as a result of the introduction of new social networks, mobile devices and other technologies. This constant state of evolution leads the creation of trends that may work and others that fail miserably. This year like every other brings with itself its very own trends but only the best ones survive. The Digital Marketing trends of 2014 however are a little different from preceding years in light of the major changes made to Facebook’s algorithm and the twitter IPO. Add to that Google’s constant modifications to its algorithms and marketers are always working towards damage control. Content Refuses to Leave the Throne At the cost of sounding like a broken record we will reiterate what everyone else is saying; Content is still the undisputed King. Statistics show that 78% of CMOs believe that the future of digital marketing lies within content. What has been changing in this regard is the kind of content that is being viewed. Visual content has been on the rise since the previous year and will continue to do so in 2014. In fact, it is known to increase engagement by 65%. Video Marketing is On the Rise As visual marketing continues to grow, videos also gain more popularity. In fact they may just be the most powerful weapon in the visual arsenal. Numbers show that videos are able to attract 3 times more engagement than text. As video apps such as Vine, instagram and Snap chat continue to grow, we can see a shift towards video content optimized for mobile. As these events unfold, it can be seen that the importance of video in digital marketing efforts will continue to grow over the years. Social Media Landscape The social media landscape altered drastically in the last year as visual social networks such as Pinterest, Vine, and Instagram were on the rise. This led to a diversification of platforms for businesses to use enabled them to carve out a niche for themselves based on the users that visited the sites. In fact 93% of marketers are already making use of social media for digital marketing. This number makes sense when you look at it in light of social media usage where 33% of consumers are now using social media to discover new products.

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