It’s a common practice for most business owners to emphasise design, content and SEO when it comes to maintaining a web presence, and the web hosting part is generally ignored. However, the truth is that web hosting is the canvas that will hold together everything you put online; even a tiny glitch can result in all your efforts in ensuring top-notch content, white hat SEO and customised themes and layout for your website going to waste. From boosting your revenue, ensuring optimum site traffic and SEO to securing your website and retrieving any lost information – the exemplary web hosting service can do wonders in making your business shine amidst the competition and keeping your performance sky high even during the highest traffic volume. So what are the criteria for selecting a web hosting service, and how can you determine which web hosting plan will work best for your needs? The following tips will help you out. Take a look: The Type of Hosting First, decide which hosting option is best for you by researching online or contacting a professional web hosting service provider who can guide you in the right direction. For a rough analysis, four critical hosting services are available – Shared hosting, Dedicated hosting, Managed hosting and Virtual Private Server. Shared hosting is a more affordable choice that suits start-ups but may not be as scalable as dedicated hosting, where no resources are shared, and you have the sheer amount of disk space and bandwidth.
The purpose of having a business website is not merely for an online presence. Having a website is an effective tool when it comes to advertising, branding, and more importantly, setting a reputation for your business. The following are some of the most important aspects of an eCommerce website. Graphics, Images and Copy-writing The single most important thing which will lead a customer to actually purchase an item or signup for a service is the allure of eye-catching graphics, photography and the impact one creates with powerful copy. Apart from an attractive website, having photographs for each individual product makes the decision making process of the customer a lot easier. When uploading product photographs, make sure they show every nick and scratch to instill trust in the potential buyer. After you’ve made sure you’ve got the perfect set of catalog photographs to represent your products online, the next step will be to focus on the copy which will accompany those products. For the customer, nothing is more annoying than finding a product they are interested in, only to realize that there’s not much information available on it. That being said, while your copy does not need to contain a raft of information on the product, it must be enough to answer some of the most important questions that the potential customer might have.
You have probably heard of the term responsive website, but understanding exactly what it is can take some research and time. Responsive websites have become the new buzzword in today’s world of mobile web browsing, where users visit websites on a range of devices ranging from a traditional computer, to iPads to comparatively small screen smartphones. A website needs to be able to function well on all of these devices if it is to be successful. This article will provide a brief outline of what responsive websites are and why they are beneficial for all website owners. What is a responsive website? At its heart, a responsive website is a flexible type of web design that allows a site to display correctly on any device, from the largest LCD monitors to the smallest smartphones. In essence, the website should be able to automatically format itself to fit the display that it is being viewed on.
Adobe recently introduced Dynamic Tag Management, within the Adobe Marketing Cloud, as a comprehensive tag management solution. Since it is so young, there obviously are plenty of questions about what exactly it can or cannot do, what features have been incorporated in it, and how it can help marketers develop better digital measurement strategies. This article will attempt to answer all those questions and more. 1. What is Dynamic Tag Management? Dynamic Tag Management is the revolutionary solution introduced by Adobe, as part of its Adobe Marketing Cloud. It allows marketers to manage tags quicker and more easily, considerably facilitating the process of tagging web properties. It offers to companies the opportunity to thrive in the incredibly fast paced digital marketplace today. 2. What are the features offered by Dynamic Tag Management? Adobe has included a variety of user friendly features in Dynamic Tag Management that are highly beneficial to partners, customers, and prospects. They include a site-centric user interface instead of a tag-centric one, robust process and workflow management, unmatched rule driven data collection, built-in collaborative tools, and a lightweight meta-based library, in addition to the ability to manage multiple sites and to host anywhere.
There are a couple of things to consider when planning any project, including web design. Firstly, you will need to decide whom to work with, you will need to determine your clientele, get sufficient quotes and of course, after sale service. Let’s look at some of these points in detail. 1. Choose People You Want To Work With Saying you should work with people you like is a little corny, but let’s face it, you are going to spend some time with the team you choose to do your website. Moreover, you will have to share at least some of the big ideas you have for taking your business forward. So, don’t spend that valuable time with people who talk too fast, who don’t understand you… or that you just plain old ‘don’t like’. Choose people who share your objectives for your new website, it should take about 15min. to figure this out at the beginning of the meeting. You’ve got to feel something good here, folks.
