Web Design, Website Designers & Developers | Slinky Web Design, Perth WA

Effective eCommerce is about strong technology and great marketing. Slinky have been delivering customised eCommerce designed shopping carts for clients of all sizes since 2000. The greatest challenge in building a successful eCommerce website is ensuring that the conversion rate of the website is high.

eCommerce & mobile devices

The simple fact is that people, and more importantly, customers, are changing the way they purchase goods and services online. For a start, the amount of information available to them is greater than ever before, so in advance of any purchase they have the means to check out the company’s track record, and in particular reviews from its customers.

The most significant change is that mobile traffic on the internet has overtaken desktop traffic which means your potential customers are more likely to be visiting your website on a mobile device. To ensure that you take advantage of that fact, it is essential that your eCommerce website is suited to mobile devices. The way this is achieved is by making it responsive, and thus able to adapt to the screen size of the device being used.

If it is responsive then your eCommerce site can more or less operate as it would on a desktop computer, albeit there may be some visual elements that change. That being said, in terms of visitors being able to browse through your website, gather information about your products, and ultimately being able to purchase them, should be as straightforward on a mobile device, as it would be on a desktop one.e

A number of key elements obviously have to be in place such as payment processing, and security. Normally, these would be part and parcel of the development of your eCommerce website when it was being created, or subsequently upgraded to include them.

The beauty of modern web design is that there are so many options available for content that you are almost spoilt for choice. ideally, you should aim to have a mix of content, and more desirable than that, a content mix which research shows is popular with the sorts of visitors you are hoping to attract to your website.

The most common type of content is the written word, and it can serve several purposes. The first is that it engages your audience and provides them with information, advice and hopefully entertains them if that is what it is designed to do.

Another benefit of written content is it provides Google with information on the subject matter of your websites and the keywords you wish to rank for. Text can also be used to create hyperlinks to other pages within your website, or out to other websites as part of your SEO optimisation strategy.

The forms of content that you can use text for include case studies, white papers, blog posts, checklists, guides, ‘how-tos’, reviews and written interviews.

Video plays a huge role on the internet and is definitely a form of content that you should consider. A 30-second video can often be more effective in engaging a potential customer, than 500 words of text.

Images also play an important role, not just as a form of content, but in enhancing the design and user-friendliness of your web design by breaking up pages and chunks of text. You could combine images and text to create memes and infographics which are extremely popular.