Responsive Web Design seems like nothing more than a fancy new buzzword being floated around a lot these days but really it is just talking about a concept that is simple in nature. It is all about making sure that everything on your website functions optimally across all the major devices through which people are accessing the internet nowadays.
From the onset of the first iPhone back in 2007 to this day, the number of people using the internet through their phones has increased massively. Fast forward to 2018, the number of internet users through mobile has surpassed the number of internet users from desktop computers. This is why the aspect of Responsive Web Design isn’t just a new term, it is a necessary concept that needs to be adopted by every business.
Here is a look at the 4 reasons why you need responsive web design.
- Good for SEO Rankings
One of the foremost reasons why businesses even have websites is to leverage the power of the internet and gain relevant exposure to an online audience. Keeping that in mind, they know that ranking high on SEO is crucial for their success. The best search engine is Google and there is little left to debate that fact. The primary focus for Google is to provide the best possible user experience to people using their platform. That’s why Google evaluates your website based on the usability of your website through a varying range of devices. Having a responsive web design makes your website easily accessible across all devices and the top results from any Google search have that part of their web design sorted out.