Responsive Web Design seems like nothing more than a fancy new buzzword being floated around a lot these days but really it is just talking about a concept that is simple in nature. It is all about making sure that everything on your website functions optimally across all the major devices through which people are accessing the internet nowadays.

From the onset of the first iPhone back in 2007 to this day, the number of people using the internet through their phones has increased massively. Fast forward to 2018, the number of internet users through mobile has surpassed the number of internet users from desktop computers. This is why the aspect of Responsive Web Design isn’t just a new term, it is a necessary concept that needs to be adopted by every business.

Here is a look at the 4 reasons why you need responsive web design.

1. Good for SEO Rankings

One of the foremost reasons why businesses even have websites is to leverage the power of the internet and gain relevant exposure to an online audience. Keeping that in mind, they know that ranking high on SEO is crucial for their success. The best search engine is Google and there is little left to debate that fact. The primary focus for Google is to provide the best possible user experience to people using their platform. That’s why Google evaluates your website based on the usability of your website through a varying range of devices. Having a responsive web design makes your website easily accessible across all devices and the top results from any Google search have that part of their web design sorted out.

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At the very thought of the phrase ‘Web Design Trends’, people can instantly form a link with visuals from back in the day when the internet was just a fledgling thing. All those shiny buttons, HTML based websites, and the GIFs that made up the websites in the days gone by might make you cringe right now. It was these design elements which made up the bulk of the design trends in that time.

There have been drastic trends when it comes to web design but the last decade or so has seen more subtle changes in terms of how it’s done. As subtle as they may be, it is still an important thing to be aware of the changes in web design trends over the years so that you have a better idea about what you want to do moving forward. Here’s a look at the most prominent trends over the decade.

Web Design in 2007

This was the time of shiny 3D buttons and roll over effects which were dying out but still in use. The web design was still very much based on grid like designs and CSS built tables were prominent.

These lasted for a few more years and also saw the different background textures fade away into oblivion as better internet speeds came along and they started being considered too primitive. It was a time for better things.

2010 and Better Internet

As time went on and technological advances were made, the internet connections that everybody was using started to support better speeds. This led to the rise of graphics heavy websites to come into prominence. The web design during this time was augmented by the rise of social media platforms to give rise to infographics.

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While all our web design contracts are coveted, Sam Sorgiovanni is a contract we are delighted to have in our pocket. One of the World’s premier yacht designers Sam Sorgiovanni and his company Sorgiovanni Designs is updating their online profile to be inline with their World class yacht designs.

Our skills and experience in the areas of web design, digital marketing, social media and Google AdWords campaigns mean that Sam Sorgiovanni and Sorgiovanni Designs have the best advice available in all digital marketing elements.

2017 is a year that holds significance for Sam Sorgiovanni as it marks 20 years since he decided to follow his dream to open his own design studio in Fremantle, WA. Sorgiovanni Design Studios offers design services for bespoke luxury yachts, with the inspiration for the designs often emanating from the clients as they share their dreams and aspirations with Sorgiovanni.

He, along with a team of highly experienced professionals offer many services including interior and exterior yacht design, residential and transport design and project management, with all that they entail. Sorgiovanni travels the world to consult with his clients and to find out just what they want in a yacht. He also consults with many major shipbuilders worldwide and many of the beautiful resort style super yachts have benefitted from his expertise.

It is many years since he attained his BA in Industrial Design and went to work for the Australian ship builders Oceanfast. He worked for them for 12 years and during that time gained valuable knowledge and world-wide experience, being mentored by Jon Bannenberg, another famous name in yacht design. All that experience has been put to good use in working for himself and designing super luxury yachts of all sizes.

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Australia’s #1 brand of automatic pool cleaners, Kreepy Krauly has picked Slinky Digital as it’s digital marketing and design partner.

Kreepy Krauly systems are manufactured from top quality materials and are widely considered to be the most robust and reliable of all the automatic pool cleaners available on the Australian market today. The Australian-made, Kreepy Krauly is built to deliver years of continuous use.

The Slinky Group are very excited to be working with Kreepy Krauly where our services will include Search Engine Optimisation (SEO), AdWords marketing and our premium web development services.

Exciting Australian Formula 4 Champion, Jordan Love has chosen Slinky Digital to design and implement his online marketing presence.

From racing in karts from the age of 9, Jordan started 2015, competing in F1000 in WA where he currently holds the track lap record at Barbagallo Raceway.

Jordan raced 4 rounds of Formula 4 in Australia at V8 SuperCar circuits and was awarded rookie of the round at Sandown International Raceway in Victoria.

Jordan competed in both the Super Six and Asia Cup Championships in Malaysia and was awarded Asia Champion for 2015 having won 14 out of the 15 races.

Update:
20 Dec 2016 | Jordan Love Receives Porsche Scholarship
Top West Australian teenager Jordan Love will progress to sports cars after becoming the 2017 recipient of the Jamey Blaikie Scholarship. Read more at Speed Cafe

Summers Legal, one of Perth’s top commercial law firms has chosen Slinky Web Design to redesign and relaunch it’s online profile.

Starting with a complete new website design overhaul by the design team at Slinky Web Design – and closely overseen by our SEO gurus at SEO Perth Experts to make sure everything was 100% search engine friendly, Summers Legal are looking to expand their online presence and are thus expecting big things from Slinky.

Summers Legal can fully expect to be featured on our SEO Case Studies list very soon!

The internet is constantly making headway with speed being the major metric of progress and a key question for most web developers. A previous WebdesignerDepot article How slow is too slow in 2016? h

Source: 4 cutting-edge technologies to speed up your sites | Webdesigner Depot

Transforming your business into a brand is the first step of corporate success. Have you ever wondered why customers tend to go for established brands in the market even though they can cost way more?

It’s simple – credibility and reputation almost always take an edge over cost. And this means that building a brand is highly important to stand out in the crowd and attract loyal customers.

Slinky Web Design offers the creative edge and interactive appeal you need to be unique in your market. Over the years, we have helped many businesses rise to the top of their industries with our extensive branding experience. Our brand managers specialize in strategic marketing and our expertise is just what you need to get noticed and shine!

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Good Use of Colour

The landing page is the page that a potential customer/client first goes to when they visit your website. So it can be the home page or a landing page specifically designed for a marketing campaign. It can also be inner pages of your website.

It is one of the most important parts of your website and can determine whether a customer is going to stay on the site or leave. This is why so much effort is put into the design in order to make sure that your bounce rate is kept low and the conversion rate continues to grow.

While it’s no secret that colours play a major role in the decision making process when considering a product or service, many marketers fail to understand this element during the web design process. This may lead to low conversion rates with very little explanation about the reason for the reduced numbers. In fact psychologists believe that the colour may have a 60% hand in engaging a customer.

Contrast

Before we begin talking about colours, we need to talk about contrast. The human eye directs naturally towards colours in contrast. This can be delivered in two ways. The designer may opt for two colors that are on opposite ends of the colour wheel or contrast colours according to the background with the utilization of blank space.

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This will help you exclude the scourge of referral spam that has reached epidemic proportions in the last couple of months, rendering website analytics information useless unless these sites are excluded. Read here: Remove referral traffic sources

Unfortunately with new spam sites appearing daily it has become a headache for anyone managing analytics accounts for themselves and/or clients.

If you are running WordPress you could also try this plugin – SpamReferrerBlock – read reviews here

Source: Referral exclusions – Analytics Help