Referral exclusions – analytics help

This will help you exclude the scourge of referral spam that has reached epidemic proportions in the last couple of months, rendering website analytics information useless unless these sites are excluded.

Unfortunately with new spam sites appearing daily it has become a headache for anyone managing analytics accounts for themselves and/or clients.

If you are running WordPress you could also try this plugin – SpamReferrerBlock – read reviews here

Source: Referral exclusions – Analytics Help Read More

Links and page rank

What happens when link building fails to produce results? In today’s Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.

Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today’s Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective.

Source: Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday – Moz Read More

Google’s mobile-friendly algorithm goes live

Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, which is estimated to affect a large % of mobile search queries. As more people use their smartphones to browse the internet, this update was made in an effort to provide users with the most relevant and timely results, whether the information is on mobile-friendly web pages or in a mobile app. Read more: Google’s Mobile-Friendly Algorithm Goes Live

Editor’s Note: SEJ founder Loren Baker also contributed to this post. Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, w

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How to find the best web design services without breaking a sweat

We all know how important websites are to a business, and how they are able to amplify the sales of brick and mortar stores as well. But with every Tom, Dick and Harry opening up their own web design company, apart from every hippie who can click a mouse trying their hand at web designing, how does one get the most bang for their buck while keeping the not-so-good web designers at bay.

Well, for those of you who are wondering about the answers, here are a few tips which you can use to make the best decisions when it comes to hiring web design and development services. These tips will also enable you to match your web design needs to web design services based on specialty.

Create a Partnership
Designing a website is a collaborative effort which involves two parties, the business that requires the web design and the company that will provide them with a web designing services. Obviously, keeping an open flow of communication with the web designer you choose will be necessary. As a customer, one can ask for a demo of the web designer’s services to see whether or not they are able to explain in terms that you are able to understand. Read More

The most important aspects of an  eCommerce website

The purpose of having a business website is not merely for an online presence. Having a website is an effective tool when it comes to advertising, branding, and more importantly, setting a reputation for your business. The following are some of the most important aspects of an eCommerce website.

Graphics, Images and Copy-writing

The single most important thing which will lead a customer to actually purchase an item or signup for a service is the allure of eye-catching graphics, photography and the impact one creates with powerful copy. Apart from an attractive website, having photographs for each individual product makes the decision making process of the customer a lot easier. When uploading product photographs, make sure they show every nick and scratch to instill trust in the potential buyer.

After you’ve made sure you’ve got the perfect set of catalog photographs to represent your products online, the next step will be to focus on the copy which will accompany those products. For the customer, nothing is more annoying than finding a product they are interested in, only to realize that there’s not much information available on it. That being said, while your copy does not need to contain a raft of information on the product, it must be enough to answer some of the most important questions that the potential customer might have. Read More