The top 3 digital marketing trends of the year


Digital marketers are faced with new challenges every few months as digital marketing keeps evolving as a result of the introduction of new social networks, mobile devices and other technologies. This constant state of evolution leads the creation of trends that may work and others that fail miserably. This year like every other brings with itself its very own trends but only the best ones survive.

The Digital Marketing trends of 2014 however are a little different from preceding years in light of the major changes made to Facebook’s algorithm and the twitter IPO. Add to that Google’s constant modifications to its algorithms and marketers are always working towards damage control.

Content Refuses to Leave the Throne
At the cost of sounding like a broken record we will reiterate what everyone else is saying; Content is still the undisputed King. Statistics show that 78% of CMOs believe that the future of digital marketing lies within content. What has been changing in this regard is the kind of content that is being viewed.

Visual content has been on the rise since the previous year and will continue to do so in 2014. In fact, it is known to increase engagement by 65%. Read More

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Benefits of responsive websites

You have probably heard of the term responsive website, but understanding exactly what it is can take some research and time. Responsive websites have become the new buzzword in today’s world of mobile web browsing, where users visit websites on a range of devices ranging from a traditional computer, to iPads to comparatively small screen smartphones. A website needs to be able to function well on all of these devices if it is to be successful. This article will provide a brief outline of what responsive websites are and why they are beneficial for all website owners.

What is a responsive website?
At its heart, a responsive website is a flexible type of web design that allows a site to display correctly on any device, from the largest LCD monitors to the smallest smartphones. In essence, the website should be able to automatically format itself to fit the display that it is being viewed on. Read More

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Q & A – dynamic tag management

Adobe recently introduced Dynamic Tag Management, within the Adobe Marketing Cloud, as a comprehensive tag management solution. Since it is so young, there obviously are plenty of questions about what exactly it can or cannot do, what features have been incorporated in it, and how it can help marketers develop better digital measurement strategies. This article will attempt to answer all those questions and more.

1. What is Dynamic Tag Management?

Dynamic Tag Management is the revolutionary solution introduced by Adobe, as part of its Adobe Marketing Cloud. It allows marketers to manage tags quicker and more easily, considerably facilitating the process of tagging web properties. It offers to companies the opportunity to thrive in the incredibly fast paced digital marketplace today.

2. What are the features offered by Dynamic Tag Management?

Adobe has included a variety of user friendly features in Dynamic Tag Management that are highly beneficial to partners, customers, and prospects. They include a site-centric user interface instead of a tag-centric one, robust process and workflow management, unmatched rule driven data collection, built-in collaborative tools, and a lightweight meta-based library, in addition to the ability to manage multiple sites and to host anywhere.

3. What benefits does Dynamic Tag Management provide to marketers? Read More

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Grow your company using a web design team


There are a couple of things to consider when planning any project, including web design. Firstly, you will need to decide whom to work with, you will need to determine your clientele, get sufficient quotes and of course, after sale service.

Let’s look at some of these points in detail.

1. Choose People You Want To Work With

Saying you should work with people you like is a little corny, but let’s face it, you are going to spend some time with the team you choose to do your website. Moreover, you will have to share at least some of the big ideas you have for taking your business forward.

So, don’t spend that valuable time with people who talk too fast, who don’t understand you… or that you just plain old ‘don’t like’.

Choose people who share your objectives for your new website, it should take about 15min. to figure this out at the beginning of the meeting. You’ve got to feel something good here, folks. Read More

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Meeting point between usability and style


The latest trend in web design is minimalism and flat design. By “flat,” we mean plain, unadorned buttons, links, and menus. No raised edges or drop shadows, no fancy borders or glassy icons. If your forms on your site look this way, congratulations – you’re part of the latest hip design trend! But you have to be careful not to chase away customers when you simplify the visuals too much.

This article at A List Apart talks about just the sort of case we’re making here. For instance, they use the example of two actions on a form, ‘submit’ and ‘cancel’, which look identical. But to someone in a hurry who doesn’t want to think too hard, making the two visually distinct by giving the default action a different color will give them that small cognitive nudge.

True, you don’t want to distract the user with a bunch of noisy whistles and bells. But, as that article is pointing out, we might have swung too far the other way, until we’re taking information away from the user. We should always remember, particularly with doing business on the web, that making the process as easy and quick to navigate as possible helps increase conversions. Read More

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