3 Common Web Design Mistakes Made by Small Businesses

These Web Design Mistakes Are Common but Completely Avoidable

When a visitor comes to your website, your first priority should be to engage them and grab their attention so that they convert from prospect to customer. With this aim in mind, you might feel overwhelmed and make a few mistakes. While we all live and learn, these mistakes can cost you hundreds of dollars within hours – a luxury you cannot afford.

Having a not-so-better understanding of your target audience and focusing more on appearance rather than content are some of the common web design mistakes made by business owners every day, causing enormous loss of money.

1. Rushing the Job without Doing Any Research

The first step is to be patient and focus more on web design concerning the target audience instead of pondering the time it takes to get the website online.

If you define your target market before starting with the design, you can find out the direction you’ll be heading. Now, plan your whole design around this research. For example, at this point in time, you need to know the age, gender, buying power, problems, needs, etc. of your audience. Do not think about how much time is spent in the initial phases; your website will be your online identity, and your patience will be worth it. Read More

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Why Is Server Location Important?

The Internet is considered to be the fastest medium of communication that is available for general use all over the world. Hence, clients seeking web hosting services were initially well served through host servers anywhere. However, the Internet revolution has occurred and chugged along lopsidedly. While there has been rapid growth in computer density, Internet connectivity, bandwidth expansion, and information transfer in the Western world, the Eastern parts still play to catch up. This factor is important in response time, efficiency, and security across the Internet.

The rapid advancement in Internet use in America and Europe has put enormous pressure on their local networks. Websites that are located on both these continents are accessed vigorously by local as well as international clients. This reduces the speed of data transfer and often leads to server crashes. There has been an attempt to reduce such overloads by introducing cloud-hosting techniques. The computer and Internet density surge across Asia has matched this. Most servers involved in virtual networks are still located in the Western hemisphere, defeating their purpose.

With the growth of web hosting businesses, there has also been a rampant increase in unscrupulous hosts, who may indulge in plain cheating and theft of information. Read More

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Australia has various web hosting service providers based on different platforms. This has expanded the options available locally for Australian web admins. The web space open depends on the other plans that are opted for by the clients.

Modern web hosting services provide free website space and regular site services. This is usually an add-on service to others the client is already using. Customers can use the area online and upload as many features as required. This has given a shot in the arm to host services that may not be the cheapest available. Customers are guaranteed the best services, along with free space.

The latest offers by web hosts are a combination of options the client must sort out. The quantity of data transfer should not be compromised while enhancing other features. The possibilities often include limited email accounts, limited MySql databases, a high data transfer range, and smaller storage spaces. The client should clearly understand the targeted audience and an estimated amount of data transfer. Clients, who deal individually through each customer, would find it difficult to manage on such servers when the number of email accounts grows beyond certain limits. Small sites that are retailers for items may find the data transfer rate overwhelming within a few months of launch. Read More

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How Has Web Hosting Advanced?

There has been a massive advancement in the web hosting business regarding technology and business processes. The notable features were the launch of cloud computing techniques in February 2008 and the rapid growth of the virtualization method. The spurt in such services has been due to the insatiable demand for space.

Cloud computing involves the use of a vast number of servers across many locations. This removes the dependence on a single computer’s memory, performance and RAM. The spread across servers guarantees an almost unlimited space for data storage or memory required for transfer. There is always an average range of web space between which a host’s computers are used daily. This provides ample free space for users to exchange and store data. This hosting method ensures the purchase of unlimited computing power from an inexhaustible source, as needed. Also, any up-gradation or scaling down can be done without any server shutdown. The hardware maintenance and replacements are unlikely to affect the overall speed and performance.

The load balancing required is done at the software level and is spread across multiple servers. Small and medium-scale businesses that cannot manage surges in traffic flow can effectively use cloud hosting. The system ensures an even spread of traffic load and prevents breakdown due to excess crowding onto a single source. Read More

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Increase Your Business Reach With Branding


Transforming your business into a brand is the first step of corporate success. Have you ever wondered why customers tend to go for established brands in the market even though they can cost way more?

It’s simple – credibility and reputation almost always take an edge over cost. And this means that building a brand is highly important to stand out in the crowd and attract loyal customers.

Slinky Web Design offers the creative edge and interactive appeal you need to be unique in your market. Over the years, we have helped many businesses rise to the top of their industries with our extensive branding experience. Our brand managers specialize in strategic marketing and our expertise is just what you need to get noticed and shine!

Just tell us your idea and we will make it a reality! Be it a corporate logo, website design or a revamp of your complete web identity – we can offer it all!

Launching a new product? Got an exciting offer to share? Let your valued clients know! Read More

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