Why branding impacts on SEO, and how you can improve yours


Branding is often regarded as nothing more than having a good logo and a catchy tagline, however, nothing could be further from the truth, especially when it comes to SEO. Effective branding can have a positive impact on your SEO and ranking, just as poor branding can have a negative impact.

With Google increasingly seeking to base their search engine results on user experience, it is no longer just enough to focus on the technical elements of SEO. By these, we mean things like anchor text, meta tags and keyword density, which are measured by crawlers and algorithms, and not real people.

You also need to think about the way in which your website appeals to those who visit. For example, do they stay on the website for some time, do they click through to other pages, or are they just there fleetingly and clicking away almost immediately?

These are important to consider because it is data like this that allows Google to measure how good or bad your website is with regards to user experience. While there are specific actions you can take to improve this such as increasing page load speed, and adding more interesting content, you can also impact them by improving the branding of your website. Read More

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The most important on-page SEO factors which influences your google ranking

Business owners often wonder where most SEO activities take place. Is it on the website or off the website? Whilst much of the SEO work undertaken to improve a websites’ Google rankings happens away from the website such as external link building, internal linking and social citations, a lot is done on the actual website itself. Whilst the off-page optimisation is extremely important and very influential if done correctly, the on-page SEO activity is also vital to a website’s ranking – especially in competitive industries.

If you were wondering what the most important on-page factor is, then who better to ask than Google themselves. They are quite clear that the content on a website is the number one element when it comes to rankings. This makes sense when you understand why Google exists, and more importantly how they continue to thrive.

Google live or die depending on whether the people using their search engine are satisfied or not, by the results which Google display for any given search term. If the list of websites which appear for any given search term are sites which the user can then visit and find both relevant and interesting content, that user is happy with Google’s service and likely to use them again. Read More

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How google search console can help with your SEO strategy

There is a plethora of paid tools and software which can help with your SEO strategy, and no doubt each of them has it merits. However, there is a free tool, which means it is often overlooked or given the credit it deserves.

That tool is the Google Search Console, and it has several excellent features which can give your SEO efforts a significant helping hand in terms of being able to see how your website is seen by Google.

Google Search console isn’t one tool but is instead a collection of tools which provide information relating to search traffic, crawling data, and search engine appearance. You may have heard of it being called one of its previous names which were Google Webmaster Central, and more recently Google Webmaster Tools.

To start using Google Search Console there are a few steps you need to complete which include opening a Google account if you do not already have one, and then verifying your account which can be done in several ways, including using SEO plugins such as Yoast. Read More

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Web design trends over the years

At the very thought of the phrase ‘Web Design Trends’, people can instantly form a link with visuals from back in the day when the internet was just a fledgling thing. All those shiny buttons, HTML based websites, and the GIFs that made up the websites in the days gone by might make you cringe right now. It was these design elements which made up the bulk of the design trends in that time.

There have been drastic trends when it comes to web design but the last decade or so has seen more subtle changes in terms of how it’s done. As subtle as they may be, it is still an important thing to be aware of the changes in web design trends over the years so that you have a better idea about what you want to do moving forward. Here’s a look at the most prominent trends over the decade.

Web Design in 2007

This was the time of shiny 3D buttons and roll over effects which were dying out but still in use. The web design was still very much based on grid like designs and CSS built tables were prominent.

These lasted for a few more years and also saw the different background textures fade away into oblivion as better internet speeds came along and they started being considered too primitive. Read More

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Sam Sorgiovanni signs with slinky web design

While all our web design contracts are coveted, Sam Sorgiovanni is a contract we are delighted to have in our pocket. One of the World’s premier yacht designers Sam Sorgiovanni and his company Sorgiovanni Designs is updating their online profile to be inline with their World class yacht designs.

Our skills and experience in the areas of web design, digital marketing, social media and Google Ads campaigns mean that Sam Sorgiovanni and Sorgiovanni Designs have the best advice available in all digital marketing elements.

2017 is a year that holds significance for Sam Sorgiovanni as it marks 20 years since he decided to follow his dream to open his own design studio in Fremantle, WA. Sorgiovanni Design Studios offers design services for bespoke luxury yachts, with the inspiration for the designs often emanating from the clients as they share their dreams and aspirations with Sorgiovanni.

He, along with a team of highly experienced professionals offer many services including interior and exterior yacht design, residential and transport design and project management, with all that they entail. Sorgiovanni travels the world to consult with his clients and to find out just what they want in a yacht. He also consults with many major shipbuilders worldwide and many of the beautiful resort style super yachts have benefitted from his expertise. Read More

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