What are the differences between web design and web development

Technology makes the world spin. In the modern world, things like smartphones, computers, and the internet have changed our lives, and we rely on different aspects of technology to guide us through almost every single part of the daily grind. The internet is something that nearly all of us use daily. It allows us to browse our favourite websites, connect with friends and family, and purchase goods from the comfort of our homes, among other things. However, many of us don’t realise just how much work goes into creating a high-quality website. People like web designers and web developers can spend hours putting a single page of a website together, and large sites are usually built by large teams. As someone who is heavily involved in the website creation industry, I’m often asked what the difference between web designers and web developers is. I decided to put this article together to answer this question. Enjoy!

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How to optimize your website images for SEO

It should be safe to assume that your business website contains images, and if it doesn’t then the question has to be, ‘Why not?’. Images are a great way to engage with, inform and entertain customers, but what many website owners don’t realize is that images can also play a role in onsite SEO. More importantly, there are some simple steps you can take in relation to the images on your website that can boost your site’s ranking in the eyes of Google. In hindsight using the term ‘eyes of google’ might be a tad misleading because, despite all their top-level programming, and sophisticated algorithm updates, Google is not able to see the images on a website in the same way that human eyes see it. Their spiders which crawl the internet and analyse websites can only recognise text. This means that no matter how colourful, large, exciting, or high quality any image on a website is, Google is not going to see that. This means that for Google to know that your images are relevant to the content and subject matter within your website, you need to add something called ‘alt text’. For example, if you had a website selling sports shoe products, and one of those products was Nike Air Jordan 14 Retro, you would likely have a page for this product along with an image of them. When you upload the image, you would enter alt text such as ‘Air Jordan 14 Retro Sports Shoes’. Now, when Google’s spiders come calling, they will be able to read that text, and therefore the page gets more ranking juice for that keyword phrase.

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How to set up your website’s internal links for effective SEO

If you have ever seen or heard any advice on SEO the subject of backlinks will undoubtedly have been mentioned. While it is true that having backlinks to your website from other sites can play a significant role in boosting your rankings, it is also the case that the linking structure which you have within your website is important too. Creating links within your website has several SEO advantages, and if it is done correctly the benefits can mount because it helps those visiting your website to navigate through it more easily. The advantage of this is that they have a positive experience and are likely visit your site again. More than that they may recommend your website to others which is a premium free traffic source. Being able to navigate your website with ease will also make visitors more likely to take action while they are there, such as subscribe to your email list, or better still, purchase something. You should know by now that Google rewards websites whose visitors stay for longer. Visitors being able to navigate easily through your website is certainly going to help achieve that objective. These reasons are primarily why you should consider how the linking structure you are putting in place improves the navigation of your site, ahead of the specific SEO elements such as improving page ranking. Google’s algorithm will adjust your ranking up or down to a greater degree based on the visitor data it receives more than whether one of your pages has a link to it or not. The best way to start improving your website’s link structure is to plan it properly and doing this visually is preferable. You do not need to be good at drawing, as all you need is to be able to represent the pages of your website with circles or squares and then use lines to represent each link. An even better way is to download free mind map software and use that, as you can edit and save your link structure when changes occur.

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4 reasons you need responsive web design

Responsive Web Design seems like nothing more than a fancy new buzzword being floated around a lot these days but really it is just talking about a concept that is simple in nature. It is all about making sure that everything on your website functions optimally across all the major devices through which people are accessing the internet nowadays. From the onset of the first iPhone back in 2007 to this day, the number of people using the internet through their phones has increased massively. Fast forward to 2018, the number of internet users through mobile has surpassed the number of internet users from desktop computers. This is why the aspect of Responsive Web Design isn’t just a new term, it is a necessary concept that needs to be adopted by every business. Here is a look at the 4 reasons why you need responsive web design. Good for SEO Rankings One of the foremost reasons why businesses even have websites is to leverage the power of the internet and gain relevant exposure to an online audience. Keeping that in mind, they know that ranking high on SEO is crucial for their success. The best search engine is Google and there is little left to debate that fact. The primary focus for Google is to provide the best possible user experience to people using their platform. That’s why Google evaluates your website based on the usability of your website through a varying range of devices. Having a responsive web design makes your website easily accessible across all devices and the top results from any Google search have that part of their web design sorted out.

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Why branding impacts on SEO, and how you can improve yours

Branding is often regarded as nothing more than having a good logo and a catchy tagline, however, nothing could be further from the truth, especially when it comes to SEO. Effective branding can have a positive impact on your SEO and ranking, just as poor branding can have a negative impact. With Google increasingly seeking to base their search engine results on user experience, it is no longer just enough to focus on the technical elements of SEO. By these, we mean things like anchor text, meta tags and keyword density, which are measured by crawlers and algorithms, and not real people. You also need to think about the way in which your website appeals to those who visit. For example, do they stay on the website for some time, do they click through to other pages, or are they just there fleetingly and clicking away almost immediately? These are important to consider because it is data like this that allows Google to measure how good or bad your website is with regards to user experience. While there are specific actions you can take to improve this such as increasing page load speed, and adding more interesting content, you can also impact them by improving the branding of your website.

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