UX Design

User Testing on a Budget: DIY Methods for Small Businesses

March 18, 2025 by Peter Brittain in UX Design

The reality is that when you’re a small business owner, every penny matters. You’ve likely glanced at your website before and wondered, “Is this thing even doing what I want it to do for MY type of customers?”

But expensive user testing consultants make your wallet weep a tear. Good news however: you don’t have to spend a fortune to find out what your users actually think of your website.

DIY user testing is not only feasible — it’s downright achievable, with (more than) a little budget. Here’s what most business owners don’t know: some of the biggest insights can stem from scrappy & simple testing approaches that won’t cost you thousands. Read More

Lead Generation

Conversion Rate Optimization: Turning Website Visitors into Customers

February 23, 2025 by Peter Brittain in Lead Generation

Imagine this: You have a gorgeous website getting hundreds of visitors per month. Your search engine optimization is doing its thing, your Google Ads are driving traffic and yes, people are finding you — online.

But here’s what’s keeping you awake at night — most of these visitors are just … leaving. They’re clicking around for a few minutes, and then vanishing into the digital ether without making a purchase or even reaching out.

Sound familiar? You’re not battling this alone. Read More

Content Management Systems

Headless WordPress: When and Why Your Business Might Need It

January 11, 2025 by Peter Brittain in Content Management Systems

OK, so we’re going to talk now about something that is getting a fair amount of talk in web development circles these days: Headless WordPress.

Sound rather creepy, doesn’t Ideas with a title like this be belong in a horror movie!? Don’t worry, nobody is really losing any heads here–well, except WordPress itself. And the whole point, is to lose that head! After all–“The brain of the bird should be left as a model bird of bird…”

If you’re wondering if headless WordPress development could be right for your business, you aren’t alone in contemplating a perhaps dormant possible avenue. Read More

Lead Generation

Real Estate Website Design Tips That Actually Convert Australian Property Buyers

November 23, 2024 by Peter Brittain in Lead Generation

As suggested by the top search, a potential buyer is perusing your house information whilst waiting for his or her coffee on a phone.

They click your listing, come into your web site and… it takes so very, very long that in less than two clicks. The photos are small as they get.

Your contact form does not work properly at all The result? They bounce off the page of your so-very-slow website and head straight for your competitor’s beautifully designed site instead.

The Australian property market is a no-holds barred battleground, and your website is now far more than just a digital business card it’s your most powerful selling point. With 86% of home buyers using the internet to search for a property, your website design can make or break that all-important first impression.

Yet paradoxically there are still many real estate agents out there who are stuck with websites looking so much like they were created and forgotten back in 2010. Read More

Digital Strategy

AI-Powered Websites: How Smart Technology is Transforming Customer Experience

November 5, 2024 by Peter Brittain in Digital Strategy

The world of digital marketing is so different now than it was a few years ago.

So gone are the days of static, informations websites with a simple contact form, and here are platforms that are actually intelligent and which can even make sense of the specific needs of your potential customers in a real time basis.

This is no longer science fiction it’s happening right now and businesses around Australia are coming to terms with the fact that they can’t afford not to be part of it.

At SLINKY Web Design, we have been following this evolution closely. We here are a Perth team that have been delivering AI website design that actually works for business.

But that’s the thing: it’s not about technology for technology’s sake. It’s all about designing websites that put in for your business. Read More

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