Essential Website Features for Medical and Healthcare Practices
SEO
Essential Website Features for Medical and Healthcare Practices
August 16, 2025 by in SEO

Needless to say, “It’s impossible to mess up your medical practice website.” Patients are finding you online before ever calling, and if your website is down, they will move on to the next clinic right away. They are already focusing on the next clinic.

Designing a medical website is not the same as developing one for a café or clothing store. Medical websites must perform more functions because they directly impact people’s health, trust, and lives in numerous instances.

What are the key elements that contribute to the effectiveness of a medical practice website? Let’s dig in. Read More

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Progressive Web Apps vs Traditional Websites: Which is Right for Your Business?
UX Design
Progressive Web Apps vs Traditional Websites: Which is Right for Your Business?
May 23, 2025 by in UX Design

Alright, if you’ve been following the digital world lately, you may have heard the term “progressive web apps” mentioned a few times.

Perhaps the term came up at a networking event you attended. Perhaps it was mentioned in a LinkedIn post that you quickly glanced at. Like many small business owners, you were undoubtedly thinking, “Wonderful.” One more tech jargon term.

The problem is that progressive web apps are more than just a fad. In actuality, they are changing how companies view their internet presence. And you should be mindful of that.

What is this trend all about, then? Do you continue to use the traditional website or is it time to make the switch to a PWA? Well, let’s just keep things simple and omit all the fancy words. Read More

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Website Psychology: How Design Influences Customer Behaviour
UX Design
Website Psychology: How Design Influences Customer Behaviour
April 17, 2025 by in UX Design

Your website is more than just a collection of pixels. It’s a cleverly constructed series of psychological buttons that guide visitors to a destination, ideally the door where they can become customers.

Most business owners consider the colour scheme, the placement of the logo, and the location of the contact form when designing a website.

The ironic truth is that every single element on your site is either pulling sour prospects in closer or pushing them away. That is what website psychology is all about, and something we’ve seen repeated countless times with clients. Read More

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User Testing on a Budget: DIY Methods for Small Businesses
UX Design
User Testing on a Budget: DIY Methods for Small Businesses
March 18, 2025 by in UX Design

The reality is that when you’re a small business owner, every penny matters. You’ve likely glanced at your website before and wondered, “Is this thing even doing what I want it to do for MY type of customers?”

But expensive user testing consultants make your wallet weep a tear. Good news, however: you don’t have to spend a fortune to find out what your users actually think of your website.

DIY user testing is not only feasible; it is also quite achievable, even with a modest budget. Here’s what most business owners don’t know: some of the biggest insights can stem from scrappy & simple testing approaches that won’t cost you thousands. Read More

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Conversion Rate Optimization: Turning Website Visitors into Customers
Lead Generation
Conversion Rate Optimization: Turning Website Visitors into Customers
February 23, 2025 by in Lead Generation

Every month, hundreds of people visit your stunning website. Your Google advertisements are generating traffic, your SEO is working, and yes, people are finding you online.

But here’s what’s keeping you awake at night—most of these visitors are just … leaving. They’re clicking around for a few minutes and then vanishing into the digital ether without making a purchase or even reaching out.

Sound familiar? You’re not battling this alone. Read More

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