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Summers Legal, one of Perth’s top commercial law firms has chosen Slinky Web Design to redesign and relaunch it’s online profile.

Starting with a complete new website design overhaul by the design team at Slinky Web Design – and closely overseen by our SEO gurus at SEO Perth Experts to make sure everything was 100% search engine friendly, Summers Legal are looking to expand their online presence and are thus expecting big things from Slinky.

Summers Legal can fully expect to be featured on our SEO Case Studies list very soon!

Increase Your Business Reach with Our Branding

Transforming your business into a brand is the first step of corporate success. Have you ever wondered why customers tend to go for established brands in the market even though they can cost way more?

It’s simple – credibility and reputation almost always take an edge over cost. And this means that building a brand is highly important to stand out in the crowd and attract loyal customers.

Slinky Web Design offers the creative edge and interactive appeal you need to be unique in your market. Over the years, we have helped many businesses rise to the top of their industries with our extensive branding experience. Our brand managers specialize in strategic marketing and our expertise is just what you need to get noticed and shine!

Just tell us your idea and we will make it a reality! Be it a corporate logo, website design or a revamp of your complete web identity – we can offer it all!

Launching a new product? Got an exciting offer to share? Let your valued clients know!

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website conversions

Good Use of Colour

The landing page is the page that a potential customer/client first goes to when they visit your website. So it can be the home page or a landing page specifically designed for a marketing campaign. It can also be inner pages of your website.

It is one of the most important parts of your website and can determine whether a customer is going to stay on the site or leave. This is why so much effort is put into the design in order to make sure that your bounce rate is kept low and the conversion rate continues to grow.

While it’s no secret that colours play a major role in the decision making process when considering a product or service, many marketers fail to understand this element during the web design process. This may lead to low conversion rates with very little explanation about the reason for the reduced numbers. In fact psychologists believe that the colour may have a 60% hand in engaging a customer.

Contrast

Before we begin talking about colours, we need to talk about contrast. The human eye directs naturally towards colours in contrast. This can be delivered in two ways. The designer may opt for two colors that are on opposite ends of the colour wheel or contrast colours according to the background with the utilization of blank space.

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This will help you exclude the scourge of referral spam that has reached epidemic proportions in the last couple of months, rendering website analytics information useless unless these sites are excluded. Read here: Remove referral traffic sources

Unfortunately with new spam sites appearing daily it has become a headache for anyone managing analytics accounts for themselves and/or clients.

If you are running WordPress you could also try this plugin – SpamReferrerBlock – read reviews here

Source: Referral exclusions – Analytics Help

What happens when link building fails to produce results? In today’s Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.

Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today’s Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective.

Source: Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday – Moz

Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, which is estimated to affect a large % of mobile search queries. As more people use their smartphones to browse the internet, this update was made in an effort to provide users with the most relevant and timely results, whether the information is on mobile-friendly web pages or in a mobile app. Read more: Google’s Mobile-Friendly Algorithm Goes Live

Editor’s Note: SEJ founder Loren Baker also contributed to this post. Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, w

 

How to Find the Best Web Design Services

We all know how important websites are to a business, and how they are able to amplify the sales of brick and mortar stores as well. But with every Tom, Dick and Harry opening up their own web design company, apart from every hippie who can click a mouse trying their hand at web designing, how does one get the most bang for their buck while keeping the not-so-good web designers at bay.

Well, for those of you who are wondering about the answers, here are a few tips which you can use to make the best decisions when it comes to hiring web design and development services. These tips will also enable you to match your web design needs to web design services based on specialty.

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important aspects of ecommerce

The purpose of having a business website is not merely for an online presence. Having a website is an effective tool when it comes to advertising, branding, and more importantly, setting a reputation for your business. The following are some of the most important aspects of an eCommerce website.

Graphics, Images and Copy-writing

The single most important thing which will lead a customer to actually purchase an item or signup for a service is the allure of eye-catching graphics, photography and the impact one creates with powerful copy. Apart from an attractive website, having photographs for each individual product makes the decision making process of the customer a lot easier. When uploading product photographs, make sure they show every nick and scratch to instill trust in the potential buyer.

After you’ve made sure you’ve got the perfect set of catalog photographs to represent your products online, the next step will be to focus on the copy which will accompany those products. For the customer, nothing is more annoying than finding a product they are interested in, only to realize that there’s not much information available on it. That being said, while your copy does not need to contain a raft of information on the product, it must be enough to answer some of the most important questions that the potential customer might have.

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Digital Marketing

Digital marketers are faced with new challenges every few months as digital marketing keeps evolving as a result of the introduction of new social networks, mobile devices and other technologies. This constant state of evolution leads the creation of trends that may work and others that fail miserably. This year like every other brings with itself its very own trends but only the best ones survive.

The Digital Marketing trends of 2014 however are a little different from preceding years in light of the major changes made to Facebook’s algorithm and the twitter IPO. Add to that Google’s constant modifications to its algorithms and marketers are always working towards damage control.

Content Refuses to Leave the Throne

At the cost of sounding like a broken record we will reiterate what everyone else is saying; Content is still the undisputed King. Statistics show that 78% of CMOs believe that the future of digital marketing lies within content. What has been changing in this regard is the kind of content that is being viewed.

Visual content has been on the rise since the previous year and will continue to do so in 2014. In fact, it is known to increase engagement by 65%.

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Some of the people we have worked with

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We can help you with a complete online strategy.