Headless WordPress: When and Why Your Business Might Need It

January 11, 2025 by Peter Brittain in Content Management Systems

Now, let’s talk about something that is currently receiving a lot of attention in the web development community: Headless WordPress.

Sounds rather creepy, doesn’t it? Ideas with a title like this belong in a horror movie! Rest assured, only WordPress itself is at risk here. And the whole point is to lose that head! After all, the whole idea is to separate the “head” from the “body,” giving you a flexible backend while letting a modern frontend framework take the lead.

If you’re wondering whether headless WordPress development could be suitable for your business, you are not alone in considering this potentially untapped opportunity. Read More

Lead Generation

Real Estate Website Design Tips That Actually Convert Australian Property Buyers

November 23, 2024 by Peter Brittain in Lead Generation

As suggested by the top search, a potential buyer is perusing your house information while waiting for his or her coffee on the phone.

It takes them less than two clicks to access your website after they click on your listing. The pictures are the smallest possible.

Your contact form does not work properly at all The result? They bounce off the page of your so-very-slow website and head straight for your competitor’s beautifully designed site instead.

The Australian property market is a no-holds-barred battleground, and your website is now far more than just a digital business card; it’s your most powerful selling point. With 86% of home buyers using the internet to search for a property, your website design can make or break that all-important first impression.

Yet paradoxically there are still many real estate agents out there who are stuck with websites looking so much like they were created and forgotten back in 2010. Read More

Digital Strategy

AI-Powered Websites: How Smart Technology is Transforming Customer Experience

November 5, 2024 by Peter Brittain in Digital Strategy

Compared to a few years ago, the world of digital marketing has changed significantly.

So gone are the days of static, information websites with a simple contact form, and here are platforms that are actually intelligent and can even make sense of the specific needs of your potential customers on a real-time basis.

This is no longer science fiction; it’s happening now, and businesses across Australia are realising they can’t afford to miss out.

At SLINKY Web Design, we have been following this evolution closely. We here are a Perth team that have been delivering AI website design that actually works for business.

But that’s the thing: it’s not about technology for technology’s sake. It’s all about designing websites that put your business in the best light. Read More

Web Design

Essential Elements of an Effective Small Business Website

October 23, 2024 by Peter Brittain in Web Design

So here’s the thing: small businesses need to provide their users with a relevant online experience if they want to continue to attract and engage their audiences online. Do you know why? This is because the average website user is busy and easily distracted. This is why business owners must incorporate modern website design principles into their websites.

You may wonder, what key objective does this achieve?

Well, first, it creates a good user experience and keeps the website ahead of the competition while connecting them directly to their customer base through social media channels such as Instagram, Facebook or Twitter.

Without mincing words, it is common for small business owners to get confused because they need a website that generates leads and sales, but have little or no experience in web design and business. If you’re not a web design professional, that’s okay. In fact, most small business owners are not, which is why they work with a professional web development company like Slinky Web Design.

Every small business website should include several important elements in its web design strategy, and it’s helpful to familiarise yourself with the dos and don’ts. This will ensure that the website you create is suitable for your business. Read More

Content Management Systems

Why WordPress is Better Than Other CMS Solutions

June 6, 2024 by Peter Brittain in Content Management Systems

There is a whole lot of planning that goes into building a new website, whether for personal branding or for your business. First, you must consider things like what the right target audience for your project would be interested in and how to attract that interest.

But you also have to make other necessary technical decisions about the project. One such decision is which content management system (CMS) to opt for.

There are a lot of CMS platforms around. WordPress takes the largest share of the market as the most popular CMS platform. For context, over 2 million websites – more than 60% of the world’s total websites – are powered by WordPress.

The other CMS platforms, including Drupal, Shopify, Wix, Squarespace, and Joomla, have to fight amongst themselves for the remaining 40% market share. Isn’t that huge?

You are probably wondering why WordPress is such a popular choice for website owners. You’ll learn about the reasons in this article. Let’s start by understanding what a CMS platform is all about. Read More

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