These Web Design Mistakes Are Common but Completely Avoidable When a visitor comes to your website, your first priority should be to engage them and grab their attention so that they convert from prospect to customer. With this aim in mind, you might feel overwhelmed and make a few mistakes. While we all live and learn, these mistakes can cost you hundreds of dollars within hours – a luxury you cannot afford. Having a not-so-better understanding of your target audience and focusing more on appearance rather than content are some of the common web design mistakes made by business owners every day, causing enormous loss of money. 1. Rushing the Job without Doing Any Research The first step is to be patient and focus more on web design concerning the target audience instead of pondering the time it takes to get the website online. If you define your target market before starting with the design, you can find out the direction you’ll be heading. Now, plan your whole design around this research. For example, at this point in time, you need to know the age, gender, buying power, problems, needs, etc. of your audience. Do not think about how much time is spent in the initial phases; your website will be your online identity, and your patience will be worth it.

Australia’s #1 brand of automatic pool cleaners, Kreepy Krauly has picked Slinky Digital as it’s digital marketing and design partner. Kreepy Krauly systems are manufactured from top quality materials and are widely considered to be the most robust and reliable of all the automatic pool cleaners available on the Australian market today. The Australian-made, Kreepy Krauly is built to deliver years of continuous use. The Slinky Group are very excited to be working with Kreepy Krauly where our services will include Search Engine Optimisation (SEO), Ads marketing and our premium web development services.

A website has a lot of information that has to be accumulated from different sources to present a whole picture. The importance of databases in the working of a website cannot be understated. A website must access a database for recording and generating orders, customer information, and product specifications. There are a number of databases that are available for the purpose, depending on the type and volume of data that may be presented. Microsoft Access is one of the simplest databases available. The software is relatively inexpensive and may be offered free by web hosts. It is easy to operate and master for average skilled webmasters. MS Access provides highly flexible data management solutions in the market. The user-friendly tools are helpful for smaller websites, in the beginning, to manage their data in a simpler way. The advantage is that the database can be converted into MS SQL format whenever the need arises. MS Access database is best suited for desktop applications, serving a restricted amount of users at a time. Access offers compatibility with the systems used by home-based users. Sending copies of the database to individual clients is easier with Access. Most people commonly use access, it is not necessary to install SQL on all user machines. MS Access is a local database that cannot be accessed from remote locations. The intuitive GUI system enables quick design applications. Any modifications to the database is done locally and uploaded to web server. This becomes cumbersome after the size of information crosses certain limits, leading to longer processing time. MS Access offers limited security for the database content than other systems.

Exciting Australian Formula 4 Champion, Jordan Love has chosen Slinky Digital to design and implement his online marketing presence. From racing in karts from the age of 9, Jordan started 2015, competing in F1000 in WA where he currently holds the track lap record at Barbagallo Raceway. Jordan raced 4 rounds of Formula 4 in Australia at V8 SuperCar circuits and was awarded rookie of the round at Sandown International Raceway in Victoria. Jordan competed in both the Super Six and Asia Cup Championships in Malaysia and was awarded Asia Champion for 2015 having won 14 out of the 15 races. Update: 20 Dec 2016 | Jordan Love Receives Porsche Scholarship Top West Australian teenager Jordan Love will progress to sports cars after becoming the 2017 recipient of the Jamey Blaikie Scholarship. Read more at Speed Cafe
The Internet is considered to be the fastest medium of communication that is available for general use all over the world. Hence, clients seeking web hosting services were initially well served through host servers anywhere. However, the Internet revolution has occurred and chugged along lopsidedly. While there has been rapid growth in computer density, Internet connectivity, bandwidth expansion, and information transfer in the Western world, the Eastern parts still play to catch up. This factor is important in response time, efficiency, and security across the Internet. The rapid advancement in Internet use in America and Europe has put enormous pressure on their local networks. Websites that are located on both these continents are accessed vigorously by local as well as international clients. This reduces the speed of data transfer and often leads to server crashes. There has been an attempt to reduce such overloads by introducing cloud-hosting techniques. The computer and Internet density surge across Asia has matched this. Most servers involved in virtual networks are still located in the Western hemisphere, defeating their purpose. With the growth of web hosting businesses, there has also been a rampant increase in unscrupulous hosts, who may indulge in plain cheating and theft of information. The absence of stronger laws regarding Internet use and applications has prevented the development of the hosting industry in Asia. The archaic laws prevent bandwidth expansion in most parts of Asia, and hence webmasters find it suitable to base their sites with servers in America or Europe. But, the number of routers over which users in the fast-developing parts of Asia and Oceania are enormous. This greatly reduces the speed of data transfer and impedes online transactions. Most of the southern countries like Australia are linked through cables through Asia. This negates the better bandwidth and infrastructure available in these countries.