Alright, if you’ve been following the digital world lately, you may have heard the term “progressive web apps” mentioned a few times. Perhaps the term came up at a networking event you attended. Perhaps it was mentioned in a LinkedIn post that you quickly glanced at. Like many small business owners, you were undoubtedly thinking, “Wonderful.” One more tech jargon term. The problem is that progressive web apps are more than just a fad. In actuality, they are changing how companies view their internet presence. And you should be mindful of that. What is this trend all about, then? Do you continue to use the traditional website or is it time to make the switch to a PWA? Well, let’s just keep things simple and omit all the fancy words.
Your website is more than just a collection of pixels. It’s a cleverly constructed series of psychological buttons that guide visitors to a destination, ideally the door where they can become customers. Most business owners consider the colour scheme, the placement of the logo, and the location of the contact form when designing a website. The ironic truth is that every single element on your site is either pulling sour prospects in closer or pushing them away. That is what website psychology is all about, and something we’ve seen repeated countless times with clients.
The reality is that when you’re a small business owner, every penny matters. You’ve likely glanced at your website before and wondered, “Is this thing even doing what I want it to do for MY type of customers?” But expensive user testing consultants make your wallet weep a tear. Good news, however: you don’t have to spend a fortune to find out what your users actually think of your website. DIY user testing is not only feasible; it is also quite achievable, even with a modest budget. Here’s what most business owners don’t know: some of the biggest insights can stem from scrappy & simple testing approaches that won’t cost you thousands.
Every month, hundreds of people visit your stunning website. Your Google advertisements are generating traffic, your SEO is working, and yes, people are finding you online. But here’s what’s keeping you awake at night—most of these visitors are just … leaving. They’re clicking around for a few minutes and then vanishing into the digital ether without making a purchase or even reaching out. Sound familiar? You’re not battling this alone.
Now, let’s talk about something that is currently receiving a lot of attention in the web development community: Headless WordPress. Sounds rather creepy, doesn’t it? Ideas with a title like this belong in a horror movie! Rest assured, only WordPress itself is at risk here. And the whole point is to lose that head! After all, the saying goes, “The brain of the bird should be left as a model for other birds.” If you’re wondering whether headless WordPress development could be suitable for your business, you are not alone in considering this potentially untapped opportunity.
