Remember the last time you clicked on a website and waited. That’s right. You sat there for a few seconds before giving up, just like everyone else does. I can almost guarantee that business lost not only your visit but probably hundreds of others that same day. Developers do not obsess over website speed as a technical metric. It is the thin line between a visitor turning into a customer or bouncing off to your competitor. That is where this whole CDN versus traditional hosting conversation becomes more than just tech jargon.
Needless to say, “It’s impossible to mess up your medical practice website.” Patients are finding you online before ever calling, and if your website is down, they will move on to the next clinic right away. They are already focusing on the next clinic. Designing a medical website is not the same as developing one for a café or clothing store. Medical websites must perform more functions because they directly impact people’s health, trust, and lives in numerous instances. What are the key elements that contribute to the effectiveness of a medical practice website? Let’s dig in.
Alright, if you’ve been following the digital world lately, you may have heard the term “progressive web apps” mentioned a few times. Perhaps the term came up at a networking event you attended. Perhaps it was mentioned in a LinkedIn post that you quickly glanced at. Like many small business owners, you were undoubtedly thinking, “Wonderful.” One more tech jargon term. The problem is that progressive web apps are more than just a fad. In actuality, they are changing how companies view their internet presence. And you should be mindful of that. What is this trend all about, then? Do you continue to use the traditional website or is it time to make the switch to a PWA? Well, let’s just keep things simple and omit all the fancy words.
Your website is more than just a collection of pixels. It’s a cleverly constructed series of psychological buttons that guide visitors to a destination, ideally the door where they can become customers. Most business owners consider the colour scheme, the placement of the logo, and the location of the contact form when designing a website. The ironic truth is that every single element on your site is either pulling sour prospects in closer or pushing them away. That is what website psychology is all about, and something we’ve seen repeated countless times with clients.
The reality is that when you’re a small business owner, every penny matters. You’ve likely glanced at your website before and wondered, “Is this thing even doing what I want it to do for MY type of customers?” But expensive user testing consultants make your wallet weep a tear. Good news, however: you don’t have to spend a fortune to find out what your users actually think of your website. DIY user testing is not only feasible; it is also quite achievable, even with a modest budget. Here’s what most business owners don’t know: some of the biggest insights can stem from scrappy & simple testing approaches that won’t cost you thousands.
