Why Branding Impacts On SEO, And How You Can Improve Yours
Branding
Why Branding Impacts On SEO, And How You Can Improve Yours
June 17, 2018 by in Branding

Branding is often regarded as nothing more than having a good logo and a catchy tagline. However, nothing could be further from the truth, especially regarding SEO. Effective branding can positively impact your SEO and ranking, just as poor branding can have a negative impact.

With Google increasingly seeking to base their search engine results on user experience, it is no longer just enough to focus on the technical elements of SEO. By these, we mean things like anchor text, meta tags and keyword density, measured by crawlers and algorithms, and not real people. Read More

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Web Design Trends Over The Years
Web Design Trends
Web Design Trends Over The Years
February 21, 2018 by in Web Design Trends

At the very thought of the phrase ‘Web Design Trends’, people can instantly form a link with visuals from back in the day when the internet was just a fledgling thing. All those shiny buttons, HTML based websites, and the GIFs that made up the websites in the days gone by might make you cringe right now. It was these design elements which made up the bulk of the design trends in that time.

There have been drastic trends when it comes to web design but the last decade or so has seen more subtle changes in terms of how it’s done. As subtle as they may be, it is still an important thing to be aware of the changes in web design trends over the years so that you have a better idea about what you want to do moving forward. Here’s a look at the most prominent trends over the decade.

Web Design in 2007

This was the time of shiny 3D buttons and roll over effects which were dying out but still in use. The web design was still very much based on grid like designs and CSS built tables were prominent.

These lasted for a few more years and also saw the different background textures fade away into oblivion as better internet speeds came along and they started being considered too primitive. Read More

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Website Hosting
Essential Web Hosting Security Features
September 10, 2017 by in Website Hosting

If you had the choice as to where you wanted to build a brand new house for you and your family, you would presumably locate it in an area known to be secure and free from the risk of crime. That same principle applies when it comes to where you wish to locate your website, only this time it is not a physical location you are selecting, but a hosting company.

At first, it might seem that barring a few variables to pricing, server disc space and bandwidth, most hosting companies seem pretty much all alike. That might be how it appears, but it is an assumption that can have huge implications for the security of your website. We say that because one of the key ways you can differentiate between hosting companies is the security protocols and features that they offer.

Whilst no hosting company can give you a cast-iron guarantee that you will never be hacked, what they can at least have in place is the appropriate type and number of security features that will minimise the risk as much as possible. As for what those essential hosting security features are, here are some of the main ones you should expect them to have. Read More

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Sam Sorgiovanni Signs With Slinky Web Design
New Clients
Sam Sorgiovanni Signs With Slinky Web Design
April 24, 2017 by in New Clients

While all our web design contracts are coveted, Sam Sorgiovanni is a contract we are delighted to have in our pocket. One of the World’s premier yacht designers Sam Sorgiovanni and his company Sorgiovanni Designs is updating their online profile to be inline with their World class yacht designs.

Our skills and experience in the areas of web design, digital marketing, social media and Google Ads campaigns mean that Sam Sorgiovanni and Sorgiovanni Designs have the best advice available in all digital marketing elements.

2017 is a year that holds significance for Sam Sorgiovanni as it marks 20 years since he decided to follow his dream to open his own design studio in Fremantle, WA. Sorgiovanni Design Studios offers design services for bespoke luxury yachts, with the inspiration for the designs often emanating from the clients as they share their dreams and aspirations with Sorgiovanni.

He, along with a team of highly experienced professionals offer many services including interior and exterior yacht design, residential and transport design and project management, with all that they entail. Sorgiovanni travels the world to consult with his clients and to find out just what they want in a yacht. He also consults with many major shipbuilders worldwide and many of the beautiful resort style super yachts have benefitted from his expertise. Read More

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3 Common Web Design Mistakes Made by Small Businesses
Web Design Tips
3 Common Web Design Mistakes Made by Small Businesses
February 15, 2017 by in Web Design Tips

These Web Design Mistakes Are Common but Completely Avoidable

When a visitor comes to your website, your first priority should be to engage them and grab their attention so that they convert from prospect to customer. With this aim in mind, you might feel overwhelmed and make a few mistakes. While we all live and learn, these mistakes can cost you hundreds of dollars within hours – a luxury you cannot afford.

Having a not-so-better understanding of your target audience and focusing more on appearance rather than content are some of the common web design mistakes made by business owners every day, causing enormous loss of money.

1. Rushing the Job without Doing Any Research

The first step is to be patient and focus more on web design concerning the target audience instead of pondering the time it takes to get the website online.

If you define your target market before starting with the design, you can find out the direction you’ll be heading. Now, plan your whole design around this research. For example, at this point in time, you need to know the age, gender, buying power, problems, needs, etc. of your audience. Do not think about how much time is spent in the initial phases; your website will be your online identity, and your patience will be worth it. Read More

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