UX Design

10 Ways The Latest Web Design Techniques Can Boost User Experience On Your Website

April 21, 2023 by Peter Brittain in UX Design

In the not-so-distant past, many believed web design was all about simply how a website appeared on-screen and nothing more. However, with Google’s pursuit of optimal user experiences for those who use its search engine, it quickly becomes clear that appearance alone will do little to help a website’s rankings and subsequent performance.

The term ‘user experience’ (UX) is now very much at the forefront of every web designer’s mind when they are designing websites. Whilst many might say that is purely to keep Google happy, the reality is that good web design that creates websites that visitors will like and enjoy will in turn, show Google that a website deserves a higher ranking anyway.

Besides, suppose a website design is catering for its users. In that case, it should follow that those users will stay on the website longer, follow the calls to action that exist there, and are far more likely to return to that website and recommend it to others.

Getting a website to a point where users are provided with an enhanced experience relies greatly on the website’s design. Several web design techniques can help website designers achieve this objective, and here are ten of them that most of today’s web designers will consider using. Read More

UX Design

7 Tips To Help Your Homepage Be More Engaging

February 21, 2023 by Peter Brittain in UX Design

The homepage is arguably the most important of all the pages within a website that web designers create.

Given that most visitors to a business website land on the homepage first, this page has the job of instantly connecting and engaging with visitors. If it does so, it will keep those visitors on the site, hopefully with them then taking the desired action. If not, they will click away almost immediately and likely never return.

With this in mind, website owners must ensure that when their business website is being designed, they know what elements should be included on the homepage to maximise visitor engagement. To help them, we have selected some of the most effective ways of doing so in the seven tips outlined below. Read More

Website Usability

10 Awesome Tips For Designing A Website That Loads Quickly

January 15, 2023 by Peter Brittain in Website Usability

When you’re building a new website, there’s heaps of things you need to get right. Some are pretty straightforward like making sure people can actually find their way around your site without getting lost. That’s where good navigation comes in.

For Users, For SEO, Or Both?

Most of what makes a good website comes down to giving visitors a decent experience. You want quality content, something that looks good and actually works properly. Nothing worse than clicking on something that doesn’t do what it’s supposed to do.

Then there’s the SEO side of things. This is all about getting Google to notice your site and rank it well. You’ll be working on metadata, linking between pages and using the right keywords throughout your content. If you ask most web designers for their top SEO advice their top tip would be pretty clear, get found on Google. Read More

Web Design

10 Ways To Ensure Every Blog Post You Write Is SEO-Friendly

November 15, 2022 by Peter Brittain in Web Design

One of the types of content that is extremely effective in helping with website SEO in the pursuit of better search engine rankings is blog posts. You can create a blog post on any subject, it can be as long or as short as you wish, and if optimised correctly, it can help boost rankings on search engines.

Although writing a blog post is not difficult, if it is to be used as part of an SEO campaign, it requires more than just tapping the words on a keyboard. There are several ways to ensure that the published blog post is not only an excellent piece of content worth reading but also SEO friendly and thus contributes positively to helping the website it is published on rank higher on search engines.

Here are ten of those ways.

Plan Every Blog Post Properly: This relates to not just thinking about what you are going to write about, important though that is. It is also about planning the SEO aspects of your blog post, such as what keywords you are going to use, where you are going to include them, and also if there is going to be a call to action within your blog post to encourage readers to take action once they have read it. Read More

Web Design Brief

5 Steps For Business Owners To Create An Effective Website Design Brief

October 28, 2022 by Peter Brittain in Web Design Brief

Whenever web designers are hired by business clients, one of the first things that they request is a website design brief. A website design brief is what clients need to create so that the web designer knows what the client is looking for and expects from their new website. However, given that a website design brief is something that a business owner might only ever consider once or twice at most, it is fair to say not every website design brief achieves its objective.

By that, we do not mean that the website fails, but rather that the website design brief fails to properly outline the client’s wishes. It is akin to a construction company being given the job of designing and building a house but the specifications for that house are vague and give them little upon which to base the house’s dimensions, features, or construction materials. Read More

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Web Design Blog

For Users, For SEO, Or Both?

Here are ten of those ways.