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Mobile Design vs Standard Web Design

You have probably heard of the term responsive website, but understanding exactly what it is can take some research and time. Responsive websites have become the new buzzword in today’s world of mobile web browsing, where users visit websites on a range of devices ranging from a traditional computer, to iPads to comparatively small screen smartphones. A website needs to be able to function well on all of these devices if it is to be successful. This article will provide a brief outline of what responsive websites are and why they are beneficial for all website owners.

What is a responsive website?
At its heart, a responsive website is a flexible type of web design that allows a site to display correctly on any device, from the largest LCD monitors to the smallest smartphones. In essence, the website should be able to automatically format itself to fit the display that it is being viewed on.

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Dynamic Tag Management

Adobe recently introduced Dynamic Tag Management, within the Adobe Marketing Cloud, as a comprehensive tag management solution. Since it is so young, there obviously are plenty of questions about what exactly it can or cannot do, what features have been incorporated in it, and how it can help marketers develop better digital measurement strategies. This article will attempt to answer all those questions and more.

1. What is Dynamic Tag Management?

Dynamic Tag Management is the revolutionary solution introduced by Adobe, as part of its Adobe Marketing Cloud. It allows marketers to manage tags quicker and more easily, considerably facilitating the process of tagging web properties. It offers to companies the opportunity to thrive in the incredibly fast paced digital marketplace today.

2. What are the features offered by Dynamic Tag Management?

Adobe has included a variety of user friendly features in Dynamic Tag Management that are highly beneficial to partners, customers, and prospects. They include a site-centric user interface instead of a tag-centric one, robust process and workflow management, unmatched rule driven data collection, built-in collaborative tools, and a lightweight meta-based library, in addition to the ability to manage multiple sites and to host anywhere.

3. What benefits does Dynamic Tag Management provide to marketers?

Perhaps the better question would be: what benefits does it not provide? Adobe’s Dynamic Tag Management system allows marketers to focus on what they do best, instead of having to worry about tags.

  • Faster Websites: Web pages can often be incredibly slow to load because of marketing tags and multiple analytics.c optimizes the loading process, substantially improving website speed.
  • Swift Implementation: Users can implement their tags and deploy them in considerably less time.
  • Better Efficiency: Dynamic Tag Management significantly reduces the amount of time users need to spend in order manage media tags and multiple analytics.
  • Enhanced Security and Control: Users can now collaborate with analysts, marketing and IT to develop their tag strategies and recommend, test, and deploy them within the Dynamic Tag Management capability.
  • Increased Flexibility: Release cycles are no longer a problem as users can test and optimize their tags swiftly.
  • Centralized Tool Management: Users no longer have to create separate rules each tag and technology, but can trigger multiple ones simultaneously.
  • Lower Costs: Dynamic Tag Management reduces the need of JavaScript trained IT resources for all activities.

Dynamic Tag Management offers so much more than simple tag management, using logic to provide intuitive capabilities to make it easy for marketers to create digital marketing strategies.

4. What is the cost of Dynamic Tag Management to marketers?

In one word, zero! Dynamic Tag Management is available as part of the Adobe Marketing Cloud without any additional costs, yet with all the functionality and support usually available from Adobe. They have employed teams dedicated to development, product management, and support for Dynamic Tag Management.

5. Who can benefit from Dynamic Tag Management?

Dynamic Tag Management is targeted towards marketers who face the challenges presented by the marketing environment today. It helps them develop and implement digital marketing strategies through innovative tools for the collection and distribution of data across digital marketing systems. Marketers can now create better, more attractive user experiences with the help of powerful and intelligent rule driven tag execution.

6. Which tags does Dynamic Tag Management support?

Each and every single one of them! The brilliance of Dynamic Tag Management is that it supports every tag and script from all available marketing intelligence in the marketplace today. Adobe does not care who makes the tags and scripts, their only commitment is providing comprehensive solutions to their partners, customers, and prospects.

7. Why is Dynamic Tag Management increasingly popular with customers and partners?

Why not? Dynamic Tag Management does not simply offer better and easier tag management – it is a comprehensive, market-leading solution. It reduces the time needed to configure websites, decreases the amount of IT resources required, allows enhanced data delivery, and collects the most relevant data from each and every digital marketing system.

8. What is Vendor Lock In?

Dynamic Tag Management is revolutionary in that instead of simply making promises, it does indeed create an abstraction between the tags that collect data and the digital assets through a scenario based approach to tagging. This has given rise to the ‘Vendor Lock In’ myth, most probably propagated in the marketplace by Adobe’s competitors in the TMS industry. That Adobe is committed to providing this solution for free to everyone, and not merely Adobe customers, is a testament to the fact that users will never get locked into a particular solution.

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Web Design Perth

There are a couple of things to consider when planning any project, including web design. Firstly, you will need to decide whom to work with, you will need to determine your clientele, get sufficient quotes and of course, after sale service.

Let’s look at some of these points in detail.

1. Choose People You Want To Work With

Saying you should work with people you like is a little corny, but let’s face it, you are going to spend some time with the team you choose to do your website. Moreover, you will have to share at least some of the big ideas you have for taking your business forward.

So, don’t spend that valuable time with people who talk too fast, who don’t understand you… or that you just plain old ‘don’t like’.

Choose people who share your objectives for your new website, it should take about 15min. to figure this out at the beginning of the meeting. You’ve got to feel something good here, folks.

2. Call the Referrals

OK. You like the people sitting across the table from you and you want to see their work. So, ask for the names of a few clients the design company has worked with recently and give them a call.

You can always see their websites on-line, of course, but what you want is to find out if the vibe you felt about working with this website team is real. The referrals can tell give you the scoop.

Let’s say you call 4 referrals and spend 5 min. each with those people. This is a 20 min. investment, max, in the capital you are about to spend. So, don’t scrimp on this time.

3. Compare Apples to Apples

When you are comparing the quotes you get, make sure the web design companies are offering you the same products and services.

First of all, we need to be clear. Get your quote in writing…. seriously. It will become your reference document and the foundation for the working relationship you have with your design team as you move forward.

When you get that document, read it and compare it carefully with the others you have received. Beware, the $500 site you just got offered, might be a little short on something the others are providing.

4. Where’s My “After-Care”

Sometimes the guy who did your $500 site is hard to reach after you gave him your dough, or his Mom answers the phone and tells you he “went out west” a couple of days ago.

Maybe you bought a very sensible Honda site but your new website mechanic claims he only has access to Mercedes parts to fix your new ride.

Make sure you get the lowdown on how the relationship will evolve after the website design is done and settled on.

How are updates done? How much will it cost? Can I do some changes myself?

Good questions to ask the team you are considering doing the work for you and of the clients of theirs that you call. Make sure your “after-care” agreement is ongoing and won’t break your bank account.

Website Designers Perth

The latest trend in web design is minimalism and flat design. By “flat,” we mean plain, unadorned buttons, links, and menus. No raised edges or drop shadows, no fancy borders or glassy icons. If your forms on your site look this way, congratulations – you’re part of the latest hip design trend! But you have to be careful not to chase away customers when you simplify the visuals too much.

This article at A List Apart talks about just the sort of case we’re making here. For instance, they use the example of two actions on a form, ‘submit’ and ‘cancel’, which look identical. But to someone in a hurry who doesn’t want to think too hard, making the two visually distinct by giving the default action a different color will give them that small cognitive nudge.

True, you don’t want to distract the user with a bunch of noisy whistles and bells. But, as that article is pointing out, we might have swung too far the other way, until we’re taking information away from the user. We should always remember, particularly with doing business on the web, that making the process as easy and quick to navigate as possible helps increase conversions.

Another example used there has a function in a flat bar, as opposed to a rounded oval box that makes it obvious that it’s a button. Once again, we provide just that light cognitive nudge as a cue to the user on what to do. This is especially helpful on the mobile platform, where precise mouse actions are replaced with big, clumsy finger swipes. Giving the user a better target helps them aim for the right action.

One key test is to try using a form on your site yourself. If you can see where somebody would possibly get frustrated using it, it’s a good idea to consider getting it changed. More online design tips available here

Web Design Perth Company

We have a new age of handheld mobile devices, including smartphones, pads, and tablets. Yet many of our design ideas still come from the old world Internet populated entirely by computers and laptops. If your site hasn’t had a makeover in more than five years, it’s as good as closed as far as the mobile web is concerned. Here’s a list of ways your site needs to be improved to meet the mobile user’s needs:

  1. Fast load times. Unlike computer users, mobile web users just do not have the time to stand around waiting for your site or app to load. Keep the bandwidth way, way down from what you used to load, and users will come back more often.
  2. Limit text data fields. For instance, instead of making each user fill out their life history to sign up with you, let them auto-sign-in with Facebook, Google+, Twitter, Disqus, and so on.
  3. Brevity is the soul of usability. That is, on the mobile end, you need to screen out a lot of text and focus on the basics. For instance, your restaurant’s website doesn’t have space to rave on about the scenery or traditions – a mobile user wants to know the location and hours.
  4. Design for fingers, not the mouse. This means nice big buttons and icons, so even grandma with her fat stubby fingers can navigate.
  5. Design for tiny screens. Should go without saying. One non-obvious point is letting the user zoom something in – so they can see the image on your page on a tiny screen.

Remember, mobile users aren’t just using a smaller screen on a device with less memory – they’re also browsing while walking, using an elevator, getting on and off a train, or other “on the go” use. That’s why they’re mobile, right?

ux

User experience design, or UX, UXD or UED, is a web design and development principal that places full importance on design practices that are centred around the user. This involves using specific techniques that aim to result in a design that adheres to the common behavioral practices of the intended target audience of the website. Good user experience web design should meet both the goals and desires of the users, as well as the goals of the company or entity behind the website.

The user is the central concern when it comes to UX. It greatly assists designers and clients in working together when it comes to making changes and new developments to a website. When both parties agree that the design should focus on the user, personal preferences can be put aside in favor of a more common sense and logical approach.

Rather than coming up with a web design that simply looks pretty, as can so often happen when a new site is designed either with or without input from the client, a UX design approach means that the design comes together based on the problems that have been identified in the planning and research process. This means that the overall purpose of every aspect of the site should be considered and thought about in detail before any aspect of the design is undertaken.

Conducting research on the user is therefore the very first step of user experience web design; well before Photoshop or any other design program is even looked at, and before aspects like logos and color schemes and other items are considered. The real goal is to research who will be using the website, why, and how they will use it to achieve a particular goal or goals.

Undertaking research on the intended targeted audience of the site is the very first step in a user experience web design process. Aspects to consider about the users include:

– Who the ideal users of the website will be
– What the user demographics are (for example, their age, location, interests and so on)
– How technical the users are when it comes to navigating and using specific website features (for example, shopping carts and search functions)

Remember, the term user experience refers to, at its most basic, the way a user feels about their experience; in this case, when they are using a website. The goal then of user experience web design is to make that feeling a happy, fulfilling, satisfying and stress-free one. E-commerce websites are particularly suited to being designed with a heavy user experience focus, since it is the actions of the user, from the moment they land on the website until they reach the checkout process in the shopping cart, that will determine whether that user finally hits the payment button.

 

Some of the people we have worked with

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