The purpose of having a business website is not merely for an online presence. Having a website is an effective tool when it comes to advertising, branding, and more importantly, setting a reputation for your business. The following are some of the most important aspects of an E-commerce website.

Graphics, Images and Copy-writing

The single most important thing which will lead a customer to actually purchase an item or signup for a service is the allure of eye catching graphics, photography and the impact one creates with powerful copy. Apart from an attractive website, having photographs for each individual product makes the decision making process of the customer a lot easier. When uploading product photographs, make sure they show every nick and scratch to instill trust in the potential buyer.

After you’ve made sure you’ve got the perfect set of catalog photographs to represent your products online, the next step will be to focus on the copy which will accompany those products. For the customer, nothing is more annoying than finding a product they are interested in, only to realize that there’s not much information available on it. That being said, while your copy does not need to contain a raft of information on the product, it must be enough to answer some of the most important questions that the potential customer might have.

Easy CheckoutOnline-shopping-girl

Why do websites make things complicated for their customers is a mystery? The sole purpose of having an e-commerce website is to get people to buy from your business. Making it hard for online visitors to find important buttons, such as the “Add to cart” or “Buy now” buttons is like giving out your business card without adding your phone number or email address on it. Not making things easy for the customer will almost always have the opposite effect on the purpose of an ecommerce website.

Mark Downs, Freebies, and Free Shipping, Oh My!

One of the few things that will make sure a person buys from your website and keeps coming back for more is if you include value added services such as providing free shipping options to certain locations. Positioning eye-catching banners that offer shopping deals, such as, sales discounts and freebies is another option ecommerce websites use regularly to attract new customers and keep old ones interested. Studies on online purchases have shown that people are ready to buy almost anything online if given at slashed prices. Including various delivery options is also a crowd favorite when it comes to getting customers interested in your brand.

Have a Good Reputation? Show It!

The small images one sees below all reputed websites are known as trustmarks. These small images of accreditation from third parties, such as, McAfee, VeriSign or BBB and so on provide customers with the sense of security that they need before they go ahead and make a purchase online. Besides, customers are more inclined to buying from websites where they know their private information will remain safe.

So, these are just some of the tips which one can use to make their ecommerce website the number one destination for their customers. Improving one’s business website is a full-time process and doesn’t end with just a few tweaks, the further improve your services there are many online resources where one can find other tips and tricks to make your online shop sell.

Digital Marketing

Digital marketers are faced with new challenges every few months as digital marketing keeps evolving as a result of the introduction of new social networks, mobile devices and other technologies. This constant state of evolution leads the creation of trends that may work and others that fail miserably. This year like every other brings with itself its very own trends but only the best ones survive.

The Digital Marketing trends of 2014 however are a little different from preceding years in light of the major changes made to Facebook’s algorithm and the twitter IPO. Add to that Google’s constant modifications to its algorithms and marketers are always working towards damage control.

Content Refuses to Leave the Throne

At the cost of sounding like a broken record we will reiterate what everyone else is saying; Content is still the undisputed King. Statistics show that 78% of CMOs believe that the future of digital marketing lies within content. What has been changing in this regard is the kind of content that is being viewed.

Visual content has been on the rise since the previous year and will continue to do so in 2014. In fact, it is known to increase engagement by 65%.

Video Marketing is On the Rise

As visual marketing continues to grow, videos also gain more popularity. In fact they may just be the most powerful weapon in the visual arsenal. Numbers show that videos are able to attract 3 times more engagement than text.

As video apps such as Vine, instagram and Snap chat continue to grow, we can see a shift towards video content optimized for mobile. As these events unfold, it can be seen that the importance of video in digital marketing efforts will continue to grow over the years.

Social Media Landscape

The social media landscape altered drastically in the last year as visual social networks such as Pinterest, Vine, and Instagram were on the rise. This led to a diversification of platforms for businesses to use enabled them to carve out a niche for themselves based on the users that visited the sites.

In fact 93% of marketers are already making use of social media for digital marketing. This number makes sense when you look at it in light of social media usage where 33% of consumers are now using social media to discover new products.

Mobile Design vs Standard Web Design

You have probably heard of the term responsive website, but understanding exactly what it is can take some research and time. Responsive websites have become the new buzzword in today’s world of mobile web browsing, where users visit websites on a range of devices ranging from a traditional computer, to iPads to comparatively small screen smartphones. A website needs to be able to function well on all of these devices if it is to be successful. This article will provide a brief outline of what responsive websites are and why they are beneficial for all website owners.

What is a responsive website?
At its heart, a responsive website is a flexible type of web design that allows a site to display correctly on any device, from the largest LCD monitors to the smallest smartphones. In essence, the website should be able to automatically format itself to fit the display that it is being viewed on.

What are the main benefits of building a responsive website? There are many, and we will mention some of the most important ones below.

Mobile Access
By far the number one reason that responsive websites are now virtually mandatory is that so the ever growing number of mobile web users can access all of their favorite sites, no matter what device they are viewing it from.

Better Performance
Your website will run faster on mobile devices if the design and coding has been optimized for them. Websites that are not optimized for these less powerful devices can take up to 30 seconds or more to load, resulting in an almost certain unhappy visitor experience.

SEO Benefits
In an attempt to make their website multi-device friendly, many webmasters make the mistake of creating multiple versions of the website for different screen sizes. However this just results in duplicate content, which the search engines do not think fondly of. Having just one website, with one copy of your content, that works on all sized screens is the ideal SEO route, therefore the best solution, go for responsive websites.

Dynamic Tag Management

Adobe recently introduced Dynamic Tag Management, within the Adobe Marketing Cloud, as a comprehensive tag management solution. Since it is so young, there obviously are plenty of questions about what exactly it can or cannot do, what features have been incorporated in it, and how it can help marketers develop better digital measurement strategies. This article will attempt to answer all those questions and more.

1. What is Dynamic Tag Management?

Dynamic Tag Management is the revolutionary solution introduced by Adobe, as part of its Adobe Marketing Cloud. It allows marketers to manage tags quicker and more easily, considerably facilitating the process of tagging web properties. It offers to companies the opportunity to thrive in the incredibly fast paced digital marketplace today.

2. What are the features offered by Dynamic Tag Management?

Adobe has included a variety of user friendly features in Dynamic Tag Management that are highly beneficial to partners, customers, and prospects. They include a site-centric user interface instead of a tag-centric one, robust process and workflow management, unmatched rule driven data collection, built-in collaborative tools, and a lightweight meta-based library, in addition to the ability to manage multiple sites and to host anywhere.

3. What benefits does Dynamic Tag Management provide to marketers?

Perhaps the better question would be: what benefits does it not provide? Adobe’s Dynamic Tag Management system allows marketers to focus on what they do best, instead of having to worry about tags.

  • Faster Websites: Web pages can often be incredibly slow to load because of marketing tags and multiple analytics.c optimizes the loading process, substantially improving website speed.
  • Swift Implementation: Users can implement their tags and deploy them in considerably less time.
  • Better Efficiency: Dynamic Tag Management significantly reduces the amount of time users need to spend in order manage media tags and multiple analytics.
  • Enhanced Security and Control: Users can now collaborate with analysts, marketing and IT to develop their tag strategies and recommend, test, and deploy them within the Dynamic Tag Management capability.
  • Increased Flexibility: Release cycles are no longer a problem as users can test and optimize their tags swiftly.
  • Centralized Tool Management: Users no longer have to create separate rules each tag and technology, but can trigger multiple ones simultaneously.
  • Lower Costs: Dynamic Tag Management reduces the need of JavaScript-trained IT resources for all activities.

Dynamic Tag Management offers so much more than simple tag management, using logic to provide intuitive capabilities to make it easy for marketers to create digital marketing strategies.

4. What is the cost of Dynamic Tag Management to marketers?

In one word, zero! Dynamic Tag Management is available as part of the Adobe Marketing Cloud without any additional costs, yet with all the functionality and support usually available from Adobe. They have employed teams dedicated to development, product management, and support for Dynamic Tag Management.

5. Who can benefit from Dynamic Tag Management?

Dynamic Tag Management is targeted towards marketers who face the challenges presented by the marketing environment today. It helps them develop and implement digital marketing strategies through innovative tools for the collection and distribution of data across digital marketing systems. Marketers can now create better, more attractive user experiences with the help of powerful and intelligent rule driven tag execution.

6. Which tags does Dynamic Tag Management support?

Each and every single one of them! The brilliance of Dynamic Tag Management is that it supports every tag and script from all available marketing intelligence in the marketplace today. Adobe does not care who makes the tags and scripts, their only commitment is providing comprehensive solutions to their partners, customers, and prospects.

7. Why is Dynamic Tag Management increasingly popular with customers and partners?

Why not? Dynamic Tag Management does not simply offer better and easier tag management – it is a comprehensive, market-leading solution. It reduces the time needed to configure websites, decreases the amount of IT resources required, allows enhanced data delivery, and collects the most relevant data from each and every digital marketing system.

8. What is Vendor Lock In?

Dynamic Tag Management is revolutionary in that instead of simply making promises, it does indeed create an abstraction between the tags that collect data and the digital assets through a scenario based approach to tagging. This has given rise to the ‘Vendor Lock In’ myth, most probably propagated in the marketplace by Adobe’s competitors in the TMS industry. That Adobe is committed to providing this solution for free to everyone, and not merely Adobe customers, is a testament to the fact that users will never get locked into a particular solution.

Web Design Perth

There are a couple of things to consider when planning any project, including web design. Firstly, you will need to decide whom to work with, you will need to determine your clientele, get sufficient quotes and of course, after sale service.

Let’s look at some of these points in detail.

1. Choose People You Want To Work With

Saying you should work with people you like is a little corny, but let’s face it, you are going to spend some time with the team you choose to do your website. Moreover, you will have to share at least some of the big ideas you have for taking your business forward.

So, don’t spend that valuable time with people who talk too fast, who don’t understand you… or that you just plain old ‘don’t like’.

Choose people who share your objectives for your new website, it should take about 15min. to figure this out at the beginning of the meeting. You’ve got to feel something good here, folks.

2. Call the Referrals

OK. You like the people sitting across the table from you and you want to see their work. So, ask for the names of a few clients the design company has worked with recently and give them a call.

You can always see their websites on-line, of course, but what you want is to find out if the vibe you felt about working with this website team is real. The referrals can tell give you the scoop.

Let’s say you call 4 referrals and spend 5 min. each with those people. This is a 20 min. investment, max, in the capital you are about to spend. So, don’t scrimp on this time.

3. Compare Apples to Apples

When you are comparing the quotes you get, make sure the web design companies are offering you the same products and services.

First of all, we need to be clear. Get your quote in writing…. seriously. It will become your reference document and the foundation for the working relationship you have with your design team as you move forward.

When you get that document, read it and compare it carefully with the others you have received. Beware, the $500 site you just got offered, might be a little short on something the others are providing.

4. Where’s My “After-Care”

Sometimes the guy who did your $500 site is hard to reach after you gave him your dough, or his Mom answers the phone and tells you he “went out west” a couple of days ago.

Maybe you bought a very sensible Honda site but your new website mechanic claims he only has access to Mercedes parts to fix your new ride.

Make sure you get the lowdown on how the relationship will evolve after the website design is done and settled on.

How are updates done? How much will it cost? Can I do some changes myself?

Good questions to ask the team you are considering doing the work for you and of the clients of theirs that you call. Make sure your “after-care” agreement is ongoing and won’t break your bank account.

Website Designers Perth

The latest trend in web design is minimalism and flat design. By “flat,” we mean plain, unadorned buttons, links, and menus. No raised edges or drop shadows, no fancy borders or glassy icons. If your forms on your site look this way, congratulations – you’re part of the latest hip design trend! But you have to be careful not to chase away customers when you simplify the visuals too much.

This article at A List Apart talks about just the sort of case we’re making here. For instance, they use the example of two actions on a form, ‘submit’ and ‘cancel’, which look identical. But to someone in a hurry who doesn’t want to think too hard, making the two visually distinct by giving the default action a different color will give them that small cognitive nudge.

True, you don’t want to distract the user with a bunch of noisy whistles and bells. But, as that article is pointing out, we might have swung too far the other way, until we’re taking information away from the user. We should always remember, particularly with doing business on the web, that making the process as easy and quick to navigate as possible helps increase conversions.

Another example used there has a function in a flat bar, as opposed to a rounded oval box that makes it obvious that it’s a button. Once again, we provide just that light cognitive nudge as a cue to the user on what to do. This is especially helpful on the mobile platform, where precise mouse actions are replaced with big, clumsy finger swipes. Giving the user a better target helps them aim for the right action.

One key test is to try using a form on your site yourself. If you can see where somebody would possibly get frustrated using it, it’s a good idea to consider getting it changed. More online design tips available here and here

Web Design Perth Company

We have a new age of handheld mobile devices, including smartphones, pads, and tablets. Yet many of our design ideas still come from the old world Internet populated entirely by computers and laptops. If your site hasn’t had a makeover in more than five years, it’s as good as closed as far as the mobile web is concerned. Here’s a list of ways your site needs to be improved to meet the mobile user’s needs:

  1. Fast load times. Unlike computer users, mobile users just do not have the time to stand around waiting for your site or app to load. Keep the bandwidth way, way down from what you used to load, and users will come back more often.
  2. Limit text data fields. For instance, instead of making each user fill out their life history to sign up with you, let them auto-sign-in with Facebook, Google+, Twitter, Disqus, and so on.
  3. Brevity is the soul of usability. That is, on the mobile end, you need to screen out a lot of text and focus on the basics. For instance, your restaurant’s website doesn’t have space to rave on about the scenery or traditions – a mobile user wants to know the location and hours.
  4. Design for fingers, not the mouse. This means nice big buttons and icons, so even grandma with her fat stubby fingers can navigate.
  5. Design for tiny screens. Should go without saying. One non-obvious point is letting the user zoom something in – so they can see the image on your page on a tiny screen.

Remember, mobile users aren’t just using a smaller screen on a device with less memory – they’re also browsing while walking, using an elevator, getting on and off a train, or other “on the go” use. That’s why they’re mobile, right?


Probably at the minimum, you should look into a website overhaul every 2 years or so. There’s a number of reasons behind this:

  • Technology changes fast. You don’t need us to explain it, right?
  • Device trends change. About seven years ago, it was still rare to see large numbers of visitors using mobile devices. But now the majority of traffic is smartphones, tablets, and pads. You have to be sure those devices can access and easily navigate your site by making your designs responsive.
  • Security is a constant battle. If your blog software is more than 12 months old, chances are it’s already vulnerable to exploits and attacks.
  • Styles and trends change fast too. Just look at a typical page even from, say, 2008. It looks ancient now, because the web evolves so fast. A site that looks outdated won’t inspire confidence in your prospective customers.
  • SEO. In 2 years time, numerous updates to Google and other search engines completely stack the deck against sites that use older methods of optimization.
  • Finally, don’t forget link rot. Sites die, old pages move, and nothing frustrates users like a page full of dead links.

In addition, there may be reasons why you’d want to at least freshen up your website’s architecture as often as every year. That would be if you’re serving up a lot of multimedia content – video, audio, or Flash. New devices and platforms tend to be optimized and updated for more recent content.

Another reason might be if your site is heavily dependent on outside sources, such as social networks, APIs, or plug-ins such as shopping cart aps and commenting systems. The trouble with this kind of site is whenever anybody in the tool-chain updates, everything else gets broken until it’s patched. Get in touch with slinky web design today


User experience design, or UX, UXD or UED, is a web design and development principal that places full importance on design practices that are centred around the user. This involves using specific techniques that aim to result in a design that adheres to the common behavioral practices of the intended target audience of the website. Good user experience web design should meet both the goals and desires of the users, as well as the goals of the company or entity behind the website.

The user is the central concern when it comes to UX. It greatly assists designers and clients in working together when it comes to making changes and new developments to a website. When both parties agree that the design should focus on the user, personal preferences can be put aside in favor of a more common sense and logical approach.

Rather than coming up with a web design that simply looks pretty, as can so often happen when a new site is designed either with or without input from the client, a UX design approach means that the design comes together based on the problems that have been identified in the planning and research process. This means that the overall purpose of every aspect of the site should be considered and thought about in detail before any aspect of the design is undertaken.

Conducting research on the user is therefore the very first step of user experience web design; well before Photoshop or any other design program is even looked at, and before aspects like logos and color schemes and other items are considered. The real goal is to research who will be using the website, why, and how they will use it to achieve a particular goal or goals.

Undertaking research on the intended targeted audience of the site is the very first step in a user experience web design process. Aspects to consider about the users include:

- Who the ideal users of the website will be
- What the user demographics are (for example, their age, location, interests and so on)
- How technical the users are when it comes to navigating and using specific website features (for example, shopping carts and search functions)

Remember, the term user experience refers to, at its most basic, the way a user feels about their experience; in this case, when they are using a website. The goal then of user experience web design is to make that feeling a happy, fulfilling, satisfying and stress-free one. E-commerce websites are particularly suited to being designed with a heavy user experience focus, since it is the actions of the user, from the moment they land on the website until they reach the checkout process in the shopping cart, that will determine whether that user finally hits the payment button.


Web Design Perth

Including mobile access in your web design and development plan is not just an option these days: it is a necessity, and hence the need for mobile web design tips. Millions of people are browsing the web, shopping and spending money, via their mobile devices so not carefully considering this as you design or redevelop your site means that money is being left on the table.

1. Know What Devices Are Being Used

Unless you know how your users are browsing your site, it is difficult to target them. Are they mostly using larger mobile devices like iPads, or are they predominately smartphone users (which involve much smaller screens and a more thoughtful design solution to cater to it). Using analytics and research you can build quite a detailed profile of the operating systems and potential devices that your website visitors are using.

2. Maintain The Same Message In Your Content

A mobile version of a website should not provide a completely different feel and experience just because someone is not browsing on their computer. The overall feel and purpose of the site should remain the same, along with the core content which people should feel is not wildly different based on how they are accessing your website. In many cases, you may have to eliminate some content or features on the mobile design to cater to the capability or aesthetics of the device. However, your core content, branding and website purpose should absolutely remain the same throughout.

3. Always Think Forward

Technology is moving very fast in the mobile arena and new devices often make use of the latest technologies that websites can struggle to keep up with. Keeping on top of developments allows developers to make rapid changes, however small, that can take advantage of the latest hardware capabilities in smartphones and other mobile devices. Ultimately this adds more capability and more functionality to websites which can make it easier to convert your visitors to customers, and enhance their overall user experience.

These simple yet hugely important mobile web design tips will help you to get off on the right foot when it comes to considering your growing base of mobile website visitors. Mobile technology has reached the point where people can perform virtually every task from their smartphones as they could traditionally on a computer. It is the job of the web designer and developer to simply make it easy, accessible and functional for these eager web surfers, and they can do this easily by looking out for relevant mobile web design tips.



Some of the people we have worked with

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