Creating Effective Call-to-Actions That Actually Convert
Lead Generation
Creating Effective Call-to-Actions That Actually Convert
November 20, 2025 by in Lead Generation

You’ve built a beautiful website. Traffic is coming in. People are reading your content, scrolling through your pages, and maybe even nodding along with what you’re saying. But then they leave. Just like that. Gone.

Does this sound familiar?

Here’s the thing – having a beautiful website means absolutely nothing if visitors don’t take action. That is where most businesses totally miss the point. They spend thousands on web design (often working with professional teams like ours at Slinky Web Design) but then treat their call-to-actions like an afterthought. It’s comparable to buying a Ferrari and forgetting to put petrol in it.

Let’s fix that. Read More

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CDN vs Traditional Hosting: When Your Website Needs the Speed Boost
SEO
CDN vs Traditional Hosting: When Your Website Needs the Speed Boost
September 16, 2025 by in SEO

Remember the last time you clicked on a website and waited. That’s right. You sat there for a few seconds before giving up, just like everyone else does. I can almost guarantee that business lost not only your visit but probably hundreds of others that same day.

Developers do not obsess over website speed as a technical metric. It is the thin line between a visitor turning into a customer or bouncing off to your competitor. That is where this whole CDN versus traditional hosting conversation becomes more than just tech jargon. Read More

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Essential Website Features for Medical and Healthcare Practices
SEO
Essential Website Features for Medical and Healthcare Practices
August 16, 2025 by in SEO

Needless to say, “It’s impossible to mess up your medical practice website.” Patients are finding you online before ever calling, and if your website is down, they will move on to the next clinic right away. They are already focusing on the next clinic.

Designing a medical website is not the same as developing one for a café or clothing store. Medical websites must perform more functions because they directly impact people’s health, trust, and lives in numerous instances.

What are the key elements that contribute to the effectiveness of a medical practice website? Let’s dig in. Read More

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Progressive Web Apps vs Traditional Websites: Which is Right for Your Business?
UX Design
Progressive Web Apps vs Traditional Websites: Which is Right for Your Business?
May 23, 2025 by in UX Design

Alright, if you’ve been following the digital world lately, you may have heard the term “progressive web apps” mentioned a few times.

Perhaps the term came up at a networking event you attended. Perhaps it was mentioned in a LinkedIn post that you quickly glanced at. Like many small business owners, you were undoubtedly thinking, “Wonderful.” One more tech jargon term.

The problem is that progressive web apps are more than just a fad. In actuality, they are changing how companies view their internet presence. And you should be mindful of that.

What is this trend all about, then? Do you continue to use the traditional website or is it time to make the switch to a PWA? Well, let’s just keep things simple and omit all the fancy words. Read More

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Website Psychology: How Design Influences Customer Behaviour
UX Design
Website Psychology: How Design Influences Customer Behaviour
April 17, 2025 by in UX Design

Your website is more than just a collection of pixels. It’s a cleverly constructed series of psychological buttons that guide visitors to a destination, ideally the door where they can become customers.

Most business owners consider the colour scheme, the placement of the logo, and the location of the contact form when designing a website.

The ironic truth is that every single element on your site is either pulling sour prospects in closer or pushing them away. That is what website psychology is all about, and something we’ve seen repeated countless times with clients. Read More

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