Adobe recently introduced Dynamic Tag Management, within the Adobe Marketing Cloud, as a comprehensive tag management solution. Since it is so young, there obviously are plenty of questions about what exactly it can or cannot do, what features have been incorporated in it, and how it can help marketers develop better digital measurement strategies. This article will attempt to answer all those questions and more.

1. What is Dynamic Tag Management?

Dynamic Tag Management is the revolutionary solution introduced by Adobe, as part of its Adobe Marketing Cloud. It allows marketers to manage tags quicker and more easily, considerably facilitating the process of tagging web properties. It offers to companies the opportunity to thrive in the incredibly fast paced digital marketplace today.

2. What are the features offered by Dynamic Tag Management?

Adobe has included a variety of user friendly features in Dynamic Tag Management that are highly beneficial to partners, customers, and prospects. They include a site-centric user interface instead of a tag-centric one, robust process and workflow management, unmatched rule driven data collection, built-in collaborative tools, and a lightweight meta-based library, in addition to the ability to manage multiple sites and to host anywhere. Read More