Some business owners may not yet be convinced that they need a professionally designed website and are prepared to continue with their existing site, or worse, continue with no website and thus have no online presence at all. Their reasons may vary, but they may include not knowing where to find professional web designers or a fear that the costs of a new website may be beyond them. We can address both right here, as Slinky has web designers and programmers who can build the website, and as for cost, we have packages to suit all budgets. We even have monthly payment options so that every business in Perth, regardless of size, can benefit from a new, professionally designed website. If, even after these reassurances, you are still not convinced that a new website can benefit your business, it may be more appropriate to consider the risks to your business of a poor website and the damage that it can do. These risks are many and varied, but in each case, they either make it harder to attract new customers or, worse, can drive existing customers away. Coupled with this are the additional risks of trying to cut corners. Instead of using professional website designers like Slinky, you opt for a cheaper option, like a freelancer on Fiverr, to design your website. Whilst we are sure many of these freelancers try their best, they do not have the resources to plan, design, and build a fully functioning website for a business.
One of the most common problems that web design teams are asked about by prospective clients is slow-loading websites. In this age where everything must happen quickly, slow websites can be frustrating and detrimental. The reasons for slow loading are varied, and often multiple issues occur simultaneously. What Happens When You Have a Slow-Loading Website? Here are nine statistics that can help you understand the role of a website’s loading speed:
If you carefully consider the many elements that need to be created and optimised within the overall design of a website you will soon discover that there are dozens of them. These include the colours and the fonts, the layout, the creation of the content, ensuring all the coding functions correctly, making sure the website has security protocols in place, and the SEO, to name but a few. There are some elements of a website’s design that most people might take for granted and think that their importance is minimal to the success of that website. One such element is the images. These are often given little consideration and simply picked randomly for the mere reason that ‘a website should have images’. However, if you were to seek the advice of a professional web design agency, you will soon learn that images can play a significant and positive role within a website, and rather than seeing them as an afterthought, they should actually be given very careful consideration. Whilst images might not have the kudos of videos with regards to what content you have nor take the time to create that written blog posts might, nevertheless, it is important that due care and attention is given to them. By doing so, the images on your website can contribute with regards to enhancing the experience of visitors, help promote your brand, products, and services, enlighten those seeking information, boost your SEO, and give an otherwise dull website, some life. As welcome as those benefits might be, they will only be realised if you plan, configure, and optimise your images and there are several ways in which this can be achieved. Read on, and you will discover 7 tips on how you can ensure that the images used within your website design are effective and contribute positively to your website’s success.
There is often a battle that goes on in the mind of business owners when they need a website built for their local business. On one side, there is the pragmatic thoughts looking for a website that ranks highly and converts visitors to buyers in high numbers. On the flip side, there are often thoughts of grand designs and a website that is so stunningly beautiful that it becomes the talk of the town. If you approach a professional agency and ask them to build you a website, they are likely to advise the former than the latter, especially if they are experts in SEO too. They know that a website that is a work of art might be good to look at, but if it languishes on page 10 because its structure and SEO are poor, nobody will find it anyway. As a business owner, it is not necessary for you to become an expert in website design. However, there are huge advantages to knowing some key factors that can make a huge difference in a website’s performance. Armed with this knowledge, you can more easily discuss your objectives and ascertain whether the agency can create the website you require. Let’s start with one factor that hardly any business owners know regarding how it affects their website and its ranking. That factor is site speed, the term used for how quickly a website loads when someone clicks on it and thereafter, as they use it. We mention this first because site speed is especially important because it influences other factors affecting website rankings. A site that loads slowly will mean some visitors leave almost immediately, and that ‘bounce,’ as it is called, is noted by Google. High bounce rates mean a downgrading of rankings. A slow site will discourage visitors from hanging around, and the overall length of time anyone spends on your site during a visit is also a ranking factor.
Website design is something that makes many people roll their eyes, not because they do not like websites, but because it seems to hold some mystical qualities which only a few will ever understand. Whilst it is true that some technical aspects of designing and building websites require a level of training and experience, for the most part, it is not particularly difficult. Website design does have some basic principles which you should adhere to, and to help you understand them, if you are about to renew your website, here are the top 7. Ensure The SEO Basics Are In Place Being an SEO agency we had to start with this one, and no matter how large or how small a project you are undertaking with regards to your website design, in all cases, you need to have the basic SEO elements in place. This includes the title, the description, and all the other metadata such as H1 tags. Should you be unsure of this, or if the idea of going behind the scenes and dabbling with some technical SEO aspects of your website fills you with dread, then there are plenty of resources that can help you, including ourselves. Use a Clean Design When we say clean design, we mean have a website that looks uncluttered, welcoming, and inviting to anyone who lands on it for the first time, and indeed every other time after that. Whether there is a next time will vary depending on the first impression any visitor has of your website, so try to avoid neon coloured sections, black backgrounds with coloured text, and other imagery that is likely to have anyone seeing it reeling back from their screen.
