Why Branding Impacts On SEO, And How You Can Improve Yours

Branding is often regarded as nothing more than having a good logo and a catchy tagline. However, nothing could be further from the truth, especially regarding SEO. Effective branding can positively impact your SEO and ranking, just as poor branding can have a negative impact. With Google increasingly seeking to base their search engine results on user experience, it is no longer just enough to focus on the technical elements of SEO. By these, we mean things like anchor text, meta tags and keyword density, measured by crawlers and algorithms, and not real people. You also need to consider how your website appeals to those visiting. For example, do they stay on the website for some time, click through to other pages, or are they just there fleetingly and clicking away almost immediately? These are important to consider because data like this allows Google to measure how good or bad your website is about user experience. While there are specific actions you can take to improve this, such as increasing page load speed and adding more interesting content, you can also impact them by improving the branding of your website. Google has always regarded big brands as more desirable than nonentities, and while it may not be possible for you to compete with a global mega-brand, you can still impact your ranking by making your brand the best it can be. Google sees branding as a trust factor, and this is influencing their search results in ever-increasing ways.

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Web Design Trends Over The Years

At the very thought of the phrase ‘Web Design Trends’, people can instantly form a link with visuals from back in the day when the internet was just a fledgling thing. All those shiny buttons, HTML based websites, and the GIFs that made up the websites in the days gone by might make you cringe right now. It was these design elements which made up the bulk of the design trends in that time. There have been drastic trends when it comes to web design but the last decade or so has seen more subtle changes in terms of how it’s done. As subtle as they may be, it is still an important thing to be aware of the changes in web design trends over the years so that you have a better idea about what you want to do moving forward. Here’s a look at the most prominent trends over the decade. Web Design in 2007 This was the time of shiny 3D buttons and roll over effects which were dying out but still in use. The web design was still very much based on grid like designs and CSS built tables were prominent. These lasted for a few more years and also saw the different background textures fade away into oblivion as better internet speeds came along and they started being considered too primitive. It was a time for better things. 2010 and Better Internet As time went on and technological advances were made, the internet connections that everybody was using started to support better speeds. This led to the rise of graphics heavy websites to come into prominence. The web design during this time was augmented by the rise of social media platforms to give rise to infographics.

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3 Common Web Design Mistakes Made by Small Businesses

These Web Design Mistakes Are Common but Completely Avoidable When a visitor comes to your website, your first priority should be to engage them and grab their attention so that they convert from prospect to customer. With this aim in mind, you might feel overwhelmed and make a few mistakes. While we all live and learn, these mistakes can cost you hundreds of dollars within hours – a luxury you cannot afford. Having a not-so-better understanding of your target audience and focusing more on appearance rather than content are some of the common web design mistakes made by business owners every day, causing enormous loss of money. 1. Rushing the Job without Doing Any Research The first step is to be patient and focus more on web design concerning the target audience instead of pondering the time it takes to get the website online. If you define your target market before starting with the design, you can find out the direction you’ll be heading. Now, plan your whole design around this research. For example, at this point in time, you need to know the age, gender, buying power, problems, needs, etc. of your audience. Do not think about how much time is spent in the initial phases; your website will be your online identity, and your patience will be worth it.

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Why Is Server Location Important?

The Internet is considered to be the fastest medium of communication that is available for general use all over the world. Hence, clients seeking web hosting services were initially well served through host servers anywhere. However, the Internet revolution has occurred and chugged along lopsidedly. While there has been rapid growth in computer density, Internet connectivity, bandwidth expansion, and information transfer in the Western world, the Eastern parts still play to catch up. This factor is important in response time, efficiency, and security across the Internet. The rapid advancement in Internet use in America and Europe has put enormous pressure on their local networks. Websites that are located on both these continents are accessed vigorously by local as well as international clients. This reduces the speed of data transfer and often leads to server crashes. There has been an attempt to reduce such overloads by introducing cloud-hosting techniques. The computer and Internet density surge across Asia has matched this. Most servers involved in virtual networks are still located in the Western hemisphere, defeating their purpose. With the growth of web hosting businesses, there has also been a rampant increase in unscrupulous hosts, who may indulge in plain cheating and theft of information. The absence of stronger laws regarding Internet use and applications has prevented the development of the hosting industry in Asia. The archaic laws prevent bandwidth expansion in most parts of Asia, and hence webmasters find it suitable to base their sites with servers in America or Europe. But, the number of routers over which users in the fast-developing parts of Asia and Oceania are enormous. This greatly reduces the speed of data transfer and impedes online transactions. Most of the southern countries like Australia are linked through cables through Asia. This negates the better bandwidth and infrastructure available in these countries.

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Australia has various web hosting service providers based on different platforms. This has expanded the options available locally for Australian web admins. The web space open depends on the other plans that are opted for by the clients. Modern web hosting services provide free website space and regular site services. This is usually an add-on service to others the client is already using. Customers can use the area online and upload as many features as required. This has given a shot in the arm to host services that may not be the cheapest available. Customers are guaranteed the best services, along with free space. The latest offers by web hosts are a combination of options the client must sort out. The quantity of data transfer should not be compromised while enhancing other features. The possibilities often include limited email accounts, limited MySql databases, a high data transfer range, and smaller storage spaces. The client should clearly understand the targeted audience and an estimated amount of data transfer. Clients, who deal individually through each customer, would find it difficult to manage on such servers when the number of email accounts grows beyond certain limits. Small sites that are retailers for items may find the data transfer rate overwhelming within a few months of launch. Hence, according to the situation, such clients must be on the lookout for changing their service plans. Information can avail of very high data transfer features for sites with a fixed range of space occupied by the web.

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