The homepage is arguably the most important of all the pages within a website that web designers create. Given that most visitors to a business website land on the homepage first, this page has the job of instantly connecting and engaging with visitors. If it does so, it will keep those visitors on the site, hopefully with them then taking the desired action. If not, they will click away almost immediately and likely never return. With this in mind, website owners must ensure that when their business website is being designed, they know what elements should be included on the homepage to maximise visitor engagement. To help them, we have selected some of the most effective ways of doing so in the seven tips outlined below.
When you’re building a new website, there’s heaps of things you need to get right. Some are pretty straightforward like making sure people can actually find their way around your site without getting lost. That’s where good navigation comes in. For Users, For SEO, Or Both? Most of what makes a good website comes down to giving visitors a decent experience. You want quality content, something that looks good and actually works properly. Nothing worse than clicking on something that doesn’t do what it’s supposed to do. Then there’s the SEO side of things. This is all about getting Google to notice your site and rank it well. You’ll be working on metadata, linking between pages and using the right keywords throughout your content. If you ask most web designers for their top SEO advice their top tip would be pretty clear, get found on Google.
One of the types of content that is extremely effective in helping with website SEO in the pursuit of better search engine rankings is blog posts. You can create a blog post on any subject, it can be as long or as short as you wish, and if optimised correctly, it can help boost rankings on search engines. Although writing a blog post is not difficult, if it is to be used as part of an SEO campaign, it requires more than just tapping the words on a keyboard. There are several ways to ensure that the published blog post is not only an excellent piece of content worth reading but also SEO friendly and thus contributes positively to helping the website it is published on rank higher on search engines. Here are ten of those ways. Plan Every Blog Post Properly: This relates to not just thinking about what you are going to write about, important though that is. It is also about planning the SEO aspects of your blog post, such as what keywords you are going to use, where you are going to include them, and also if there is going to be a call to action within your blog post to encourage readers to take action once they have read it. Create A Structure For Each Blog Post: Just as your entire website should have a site structure, your blog posts should also have a structure that is both reader-friendly and SEO-friendly. Specifics related to the structure include the blog post’s introduction, the main body of the blog post, sub-sections, and the conclusion or call to action if there is one. Use Paragraphs And Headings Effectively: The key here is ‘effectively’ as it is true that most people include paragraphs and headings in their blog posts. To make paragraphs effective, consider their length while trying not to make them too long, and ensure each paragraph has an identifiable subject or idea. For headings, make sure they adhere to your blog post’s structure, are relatively short, and most importantly, include keywords in them. Use Transitional Words: As you write, do as much as you can to add structure to your blog post and help readers scan through and still understand how each sentence or paragraph relates to the next one. This is achieved using transitional words, some of which are ‘for example’, ‘however’, ‘as such’, and ‘similarly’, to name but four.
Whenever web designers are hired by business clients, one of the first things that they request is a website design brief. A website design brief is what clients need to create so that the web designer knows what the client is looking for and expects from their new website. However, given that a website design brief is something that a business owner might only ever consider once or twice at most, it is fair to say not every website design brief achieves its objective. Whenever web designers are hired by business clients, one of the first things that they request is a website design brief. A website design brief is what clients need to create so that the web designer knows what the client is looking for and expects from their new website. However, given that a website design brief is something that a business owner might only ever consider once or twice at most, it is fair to say not every website design brief achieves its objective. By that, we do not mean that the website fails, but rather that the website design brief fails to properly outline the client’s wishes. It is akin to a construction company being given the job of designing and building a house but the specifications for that house are vague and give them little upon which to base the house’s dimensions, features, or construction materials. As for designing and creating a website, a web designer could quite easily do so with zero guidelines and simply build a website that suits them. However, the website in question here is for a business and thus it needs to align with that business’s objectives. For that to occur, the business owner needs to create a website design brief so that the web designer has a conceptual foundation and is aware of what the website’s objectives should be. Below we have outlined five simple steps to ensure that the website design brief you provide to your web designer is sufficiently effective that it allows the web designer to design and create the desired website.
Given that creating landscape designs is a large part of a landscaping business’s work, we think they, more than most businesses, will appreciate the need for top-class, responsive website design. While landscape design and website design are two completely different skills, the fact that both need to be completed to satisfy clients is one common factor. As for the website design of a landscaping business, it certainly plays a massive role in how well that website converts visitors into prospects who contact the company for more information or to request a landscape design quotation. Website design also significantly influences how well websites rank in search engines such as Google. Good rankings can mean a flood of more traffic, while low rankings mean just a trickle. So, with good web design having such an impact on how your landscaping business might perform based on its effect on visitors and the amount of traffic it receives, we thought it would be helpful to highlight some web design basics. If you or other landscapers reading this feel their website is not ticking all the boxes, you will have some avenues to pursue, especially if you ask a web design agency to revamp your website.
