OK, if you’ve been paying attention to the digital world of late you might have heard someone mention ‘progressive web apps’ once or twice. Maybe at a networking event. Perhaps in a LinkedIn post you quickly scrolled by. And if you’re like most small business owners, you were probably thinking: “Great. Another tech buzzword.” But here’s the thing – progressive web apps are anything but a passing fad. They are in fact shifting how businesses look at their online presence. And that’s something to pay attention to. So what’s this all about? Do you stay with the classic website or is it finally time to invest in a PWA? Well, lets just keep it straightforward and without all the bow lines.
Your website is not just pixels on a screen. It’s a well-designed chain of psychological buttons that leads visitors somewhere — preferably out the door as customers. When most business owners consider websites, they think about what colour it should be, where the logo goes and ‘where is the contact form’. The ironic truth is that every single element on your site is either pulling sour prospects in closer, or pushing them away. That is what website psychology is all about, and something we’ve seen repeated countless times with clients.
The reality is that when you’re a small business owner, every penny matters. You’ve likely glanced at your website before and wondered, “Is this thing even doing what I want it to do for MY type of customers?” But expensive user testing consultants make your wallet weep a tear. Good news however: you don’t have to spend a fortune to find out what your users actually think of your website. DIY user testing is not only feasible — it’s downright achievable, with (more than) a little budget. Here’s what most business owners don’t know: some of the biggest insights can stem from scrappy & simple testing approaches that won’t cost you thousands.
Imagine this: You have a gorgeous website getting hundreds of visitors per month. Your search engine optimization is doing its thing, your Google Ads are driving traffic and yes, people are finding you — online. But here’s what’s keeping you awake at night — most of these visitors are just … leaving. They’re clicking around for a few minutes, and then vanishing into the digital ether without making a purchase or even reaching out. Sound familiar? You’re not battling this alone.
OK, so we’re going to talk now about something that is getting a fair amount of talk in web development circles these days: Headless WordPress. Sound rather creepy, doesn’t Ideas with a title like this be belong in a horror movie!? Don’t worry, nobody is really losing any heads here–well, except WordPress itself. And the whole point, is to lose that head! After all–“The brain of the bird should be left as a model bird of bird…” If you’re wondering if headless WordPress development could be right for your business, you aren’t alone in contemplating a perhaps dormant possible avenue.
