User Testing on a Budget: DIY Methods for Small Businesses

The reality is that when you’re a small business owner, every penny matters. You’ve likely glanced at your website before and wondered, “Is this thing even doing what I want it to do for MY type of customers?” But expensive user testing consultants make your wallet weep a tear. Good news however: you don’t have to spend a fortune to find out what your users actually think of your website. DIY user testing is not only feasible — it’s downright achievable, with (more than) a little budget. Here’s what most business owners don’t know: some of the biggest insights can stem from scrappy & simple testing approaches that won’t cost you thousands.

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Referral Exclusions – Analytics Help

This will help you exclude the scourge of referral spam that has reached epidemic proportions in the last couple of months, rendering website analytics information useless unless these sites are excluded. Unfortunately with new spam sites appearing daily it has become a headache for anyone managing analytics accounts for themselves and/or clients. If you are running WordPress you could also try this plugin – SpamReferrerBlock – read reviews here Source: Referral exclusions – Analytics Help

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