Imagine this: You have a gorgeous website getting hundreds of visitors per month. Your search engine optimization is doing its thing, your Google Ads are driving traffic and yes, people are finding you — online. But here’s what’s keeping you awake at night — most of these visitors are just … leaving. They’re clicking around for a few minutes, and then vanishing into the digital ether without making a purchase or even reaching out. Sound familiar? You’re not battling this alone.
As suggested by the top search, a potential buyer is perusing your house information whilst waiting for his or her coffee on a phone. They click your listing, come into your web site and… it takes so very, very long that in less than two clicks. The photos are small as they get. Your contact form does not work properly at all The result? They bounce off the page of your so-very-slow website and head straight for your competitor’s beautifully designed site instead. The Australian property market is a no-holds barred battleground, and your website is now far more than just a digital business card it’s your most powerful selling point. With 86% of home buyers using the internet to search for a property, your website design can make or break that all-important first impression. Yet paradoxically there are still many real estate agents out there who are stuck with websites looking so much like they were created and forgotten back in 2010.
Some business owners may not yet be convinced that they need a professionally designed website and are prepared to continue with their existing site, or worse, continue with no website and thus have no online presence at all. Their reasons may vary, but they may include not knowing where to find professional web designers or a fear that the costs of a new website may be beyond them. We can address both right here, as Slinky has web designers and programmers who can build the website, and as for cost, we have packages to suit all budgets. We even have monthly payment options so that every business in Perth, regardless of size, can benefit from a new, professionally designed website. If, even after these reassurances, you are still not convinced that a new website can benefit your business, it may be more appropriate to consider the risks to your business of a poor website and the damage that it can do. These risks are many and varied, but in each case, they either make it harder to attract new customers or, worse, can drive existing customers away. Coupled with this are the additional risks of trying to cut corners. Instead of using professional website designers like Slinky, you opt for a cheaper option, like a freelancer on Fiverr, to design your website. Whilst we are sure many of these freelancers try their best, they do not have the resources to plan, design, and build a fully functioning website for a business.
These Web Design Mistakes Are Common but Completely Avoidable When a visitor comes to your website, your first priority should be to engage them and grab their attention so that they convert from prospect to customer. With this aim in mind, you might feel overwhelmed and make a few mistakes. While we all live and learn, these mistakes can cost you hundreds of dollars within hours – a luxury you cannot afford. Having a not-so-better understanding of your target audience and focusing more on appearance rather than content are some of the common web design mistakes made by business owners every day, causing enormous loss of money. 1. Rushing the Job without Doing Any Research The first step is to be patient and focus more on web design concerning the target audience instead of pondering the time it takes to get the website online. If you define your target market before starting with the design, you can find out the direction you’ll be heading. Now, plan your whole design around this research. For example, at this point in time, you need to know the age, gender, buying power, problems, needs, etc. of your audience. Do not think about how much time is spent in the initial phases; your website will be your online identity, and your patience will be worth it.
How you go about hiring a web designer can make a world of difference in maintaining the quality of your website — and essentially meeting your expectations. If you get these right, you might even exceed those expectations. That would be great, right? So what do you need to do to get there?
