Imagine this: You have a gorgeous website getting hundreds of visitors per month. Your search engine optimization is doing its thing, your Google Ads are driving traffic and yes, people are finding you — online. But here’s what’s keeping you awake at night — most of these visitors are just … leaving. They’re clicking around for a few minutes, and then vanishing into the digital ether without making a purchase or even reaching out. Sound familiar? You’re not battling this alone.
As suggested by the top search, a potential buyer is perusing your house information whilst waiting for his or her coffee on a phone. They click your listing, come into your web site and… it takes so very, very long that in less than two clicks. The photos are small as they get. Your contact form does not work properly at all The result? They bounce off the page of your so-very-slow website and head straight for your competitor’s beautifully designed site instead. The Australian property market is a no-holds barred battleground, and your website is now far more than just a digital business card it’s your most powerful selling point. With 86% of home buyers using the internet to search for a property, your website design can make or break that all-important first impression. Yet paradoxically there are still many real estate agents out there who are stuck with websites looking so much like they were created and forgotten back in 2010.
Good Use of Colour The landing page is the page that a potential customer/client first goes to when they visit your website. So it can be the home page or a landing page specifically designed for a marketing campaign. It can also be inner pages of your website. It is one of the most important parts of your website and can determine whether a customer is going to stay on the site or leave. This is why so much effort is put into the design in order to make sure that your bounce rate is kept low and the conversion rate continues to grow. While it’s no secret that colours play a major role in the decision making process when considering a product or service, many marketers fail to understand this element during the web design process. This may lead to low conversion rates with very little explanation about the reason for the reduced numbers. In fact psychologists believe that the colour may have a 60% hand in engaging a customer. Contrast Before we begin talking about colours, we need to talk about contrast. The human eye directs naturally towards colours in contrast. This can be delivered in two ways. The designer may opt for two colors that are on opposite ends of the colour wheel or contrast colours according to the background with the utilization of blank space.
