You’ve built a beautiful website. Traffic is coming in. People are reading your content, scrolling through your pages, and maybe even nodding along with what you’re saying. But then they leave. Just like that. Gone. Does this sound familiar? Here’s the thing – having a beautiful website means absolutely nothing if visitors don’t take action. That is where most businesses totally miss the point. They spend thousands on web design (often working with professional teams like ours at Slinky Web Design) but then treat their call-to-actions like an afterthought. It’s comparable to buying a Ferrari and forgetting to put petrol in it. Let’s fix that.
Needless to say, “It’s impossible to mess up your medical practice website.” Patients are finding you online before ever calling, and if your website is down, they will move on to the next clinic right away. They are already focusing on the next clinic. Designing a medical website is not the same as developing one for a café or clothing store. Medical websites must perform more functions because they directly impact people’s health, trust, and lives in numerous instances. What are the key elements that contribute to the effectiveness of a medical practice website? Let’s dig in.
Alright, if you’ve been following the digital world lately, you may have heard the term “progressive web apps” mentioned a few times. Perhaps the term came up at a networking event you attended. Perhaps it was mentioned in a LinkedIn post that you quickly glanced at. Like many small business owners, you were undoubtedly thinking, “Wonderful.” One more tech jargon term. The problem is that progressive web apps are more than just a fad. In actuality, they are changing how companies view their internet presence. And you should be mindful of that. What is this trend all about, then? Do you continue to use the traditional website or is it time to make the switch to a PWA? Well, let’s just keep things simple and omit all the fancy words.
So here’s the thing: small businesses need to provide their users with a relevant online experience if they want to continue to attract and engage their audiences online. Do you know why? This is because the average website user is busy and easily distracted. This is why business owners must incorporate modern website design principles into their websites. You may wonder, what key objective does this achieve? Well, first, it creates a good user experience and keeps the website ahead of the competition while connecting them directly to their customer base through social media channels such as Instagram, Facebook or Twitter. Without mincing words, it is common for small business owners to get confused because they need a website that generates leads and sales, but have little or no experience in web design and business. If you’re not a web design professional, that’s okay. In fact, most small business owners are not, which is why they work with a professional web development company like Slinky Web Design. Every small business website should include several important elements in its web design strategy, and it’s helpful to familiarise yourself with the dos and don’ts. This will ensure that the website you create is suitable for your business.
One of the types of content that is extremely effective in helping with website SEO in the pursuit of better search engine rankings is blog posts. You can create a blog post on any subject, it can be as long or as short as you wish, and if optimised correctly, it can help boost rankings on search engines. Although writing a blog post is not difficult, if it is to be used as part of an SEO campaign, it requires more than just tapping the words on a keyboard. There are several ways to ensure that the published blog post is not only an excellent piece of content worth reading but also SEO friendly and thus contributes positively to helping the website it is published on rank higher on search engines. Here are ten of those ways. Plan Every Blog Post Properly: This relates to not just thinking about what you are going to write about, important though that is. It is also about planning the SEO aspects of your blog post, such as what keywords you are going to use, where you are going to include them, and also if there is going to be a call to action within your blog post to encourage readers to take action once they have read it. Create A Structure For Each Blog Post: Just as your entire website should have a site structure, your blog posts should also have a structure that is both reader-friendly and SEO-friendly. Specifics related to the structure include the blog post’s introduction, the main body of the blog post, sub-sections, and the conclusion or call to action if there is one. Use Paragraphs And Headings Effectively: The key here is ‘effectively’ as it is true that most people include paragraphs and headings in their blog posts. To make paragraphs effective, consider their length while trying not to make them too long, and ensure each paragraph has an identifiable subject or idea. For headings, make sure they adhere to your blog post’s structure, are relatively short, and most importantly, include keywords in them. Use Transitional Words: As you write, do as much as you can to add structure to your blog post and help readers scan through and still understand how each sentence or paragraph relates to the next one. This is achieved using transitional words, some of which are ‘for example’, ‘however’, ‘as such’, and ‘similarly’, to name but four.
