Web Design

Responsive Web Design

Responsive Web Design seems like nothing more than a fancy new buzzword being floated around a lot these days but really it is just talking about a concept that is simple in nature. It is all about making sure that everything on your website functions optimally across all the major devices through which people are accessing the internet nowadays.

From the onset of the first iPhone back in 2007 to this day, the number of people using the internet through their phones has increased massively. Fast forward to 2018, the number of internet users through mobile has surpassed the number of internet users from desktop computers. This is why the aspect of Responsive Web Design isn’t just a new term, it is a necessary concept that needs to be adopted by every business.

Here is a look at the 4 reasons why you need responsive web design.

  1. Good for SEO Rankings

One of the foremost reasons why businesses even have websites is to leverage the power of the internet and gain relevant exposure to an online audience. Keeping that in mind, they know that ranking high on SEO is crucial for their success. The best search engine is Google and there is little left to debate that fact. The primary focus for Google is to provide the best possible user experience to people using their platform. That’s why Google evaluates your website based on the usability of your website through a varying range of devices. Having a responsive web design makes your website easily accessible across all devices and the top results from any Google search have that part of their web design sorted out.

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Web Design Trends

At the very thought of the phrase ‘Web Design Trends’, people can instantly form a link with visuals from back in the day when the internet was just a fledgling thing. All those shiny buttons, HTML based websites, and the GIFs that made up the websites in the days gone by might make you cringe right now. It was these design elements which made up the bulk of the design trends in that time.

There have been drastic trends when it comes to web design but the last decade or so has seen more subtle changes in terms of how it’s done. As subtle as they may be, it is still an important thing to be aware of the changes in web design trends over the years so that you have a better idea about what you want to do moving forward. Here’s a look at the most prominent trends over the decade.

Web Design in 2007

This was the time of shiny 3D buttons and roll over effects which were dying out but still in use. The web design was still very much based on grid like designs and CSS built tables were prominent.

These lasted for a few more years and also saw the different background textures fade away into oblivion as better internet speeds came along and they started being considered too primitive. It was a time for better things.

2010 and Better Internet

As time went on and technological advances were made, the internet connections that everybody was using started to support better speeds. This led to the rise of graphics heavy websites to come into prominence. The web design during this time was augmented by the rise of social media platforms to give rise to infographics.

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How to Find the Best Web Design Services

We all know how important websites are to a business, and how they are able to amplify the sales of brick and mortar stores as well. But with every Tom, Dick and Harry opening up their own web design company, apart from every hippie who can click a mouse trying their hand at web designing, how does one get the most bang for their buck while keeping the not-so-good web designers at bay.

Well, for those of you who are wondering about the answers, here are a few tips which you can use to make the best decisions when it comes to hiring web design and development services. These tips will also enable you to match your web design needs to web design services based on specialty.

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ux

User experience design, or UX, UXD or UED, is a web design and development principal that places full importance on design practices that are centred around the user. This involves using specific techniques that aim to result in a design that adheres to the common behavioral practices of the intended target audience of the website. Good user experience web design should meet both the goals and desires of the users, as well as the goals of the company or entity behind the website.

The user is the central concern when it comes to UX. It greatly assists designers and clients in working together when it comes to making changes and new developments to a website. When both parties agree that the design should focus on the user, personal preferences can be put aside in favor of a more common sense and logical approach.

Rather than coming up with a web design that simply looks pretty, as can so often happen when a new site is designed either with or without input from the client, a UX design approach means that the design comes together based on the problems that have been identified in the planning and research process. This means that the overall purpose of every aspect of the site should be considered and thought about in detail before any aspect of the design is undertaken.

Conducting research on the user is therefore the very first step of user experience web design; well before Photoshop or any other design program is even looked at, and before aspects like logos and color schemes and other items are considered. The real goal is to research who will be using the website, why, and how they will use it to achieve a particular goal or goals.

Undertaking research on the intended targeted audience of the site is the very first step in a user experience web design process. Aspects to consider about the users include:

– Who the ideal users of the website will be
– What the user demographics are (for example, their age, location, interests and so on)
– How technical the users are when it comes to navigating and using specific website features (for example, shopping carts and search functions)

Remember, the term user experience refers to, at its most basic, the way a user feels about their experience; in this case, when they are using a website. The goal then of user experience web design is to make that feeling a happy, fulfilling, satisfying and stress-free one. E-commerce websites are particularly suited to being designed with a heavy user experience focus, since it is the actions of the user, from the moment they land on the website until they reach the checkout process in the shopping cart, that will determine whether that user finally hits the payment button.

 

Some of the people we have worked with

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