How google search console can help with your SEO strategy

There is a plethora of paid tools and software which can help with your SEO strategy, and no doubt each of them has it merits. However, there is a free tool, which means it is often overlooked or given the credit it deserves. That tool is the Google Search Console, and it has several excellent features which can give your SEO efforts a significant helping hand in terms of being able to see how your website is seen by Google. Google Search console isn’t one tool but is instead a collection of tools which provide information relating to search traffic, crawling data, and search engine appearance. You may have heard of it being called one of its previous names which were Google Webmaster Central, and more recently Google Webmaster Tools. To start using Google Search Console there are a few steps you need to complete which include opening a Google account if you do not already have one, and then verifying your account which can be done in several ways, including using SEO plugins such as Yoast.

Share
Links and page rank

What happens when link building fails to produce results? In today’s Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns. Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today’s Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective. Source: Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday – Moz

Share
Google’s mobile-friendly algorithm goes live

Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, which is estimated to affect a large % of mobile search queries. As more people use their smartphones to browse the internet, this update was made in an effort to provide users with the most relevant and timely results, whether the information is on mobile-friendly web pages or in a mobile app. Read more: Google’s Mobile-Friendly Algorithm Goes Live Editor’s Note: SEJ founder Loren Baker also contributed to this post. Today, Google launched its long-awaited mobile-friendly algorithm update worldwide, w  

Share