A key part of marketing to the web is knowing what your audience is thinking. This is basic to any marketing, really. Consider a television commercial for beer. It might be a funny commercial. Fosters (we’re sorry to bring them up) advertises in America with a series called “How to speak Australian” featuring jokes based on colliding perceptions. The point is, they wouldn’t be funny if they didn’t know something about the target audience and how they think.

So, without further ado:

• Keyboard cat – Example here. A cat that plays the organ. With help. Everybody thinks it’s hilarious. Usage: “Play him off, Keyboard Cat!”
  
• Chatroulette – Site here. Chat Roulette matches you up randomly with another visitor, and both of you interact through webcams and text chat. Crazy shenanigans occur here daily.
• Triforce – This is a mystic symbol originally from the Nintendo “Legend of Zelda” games. It has become a meme after it was discovered that one could enter some Unicode characters to compose a similar symbol, but it’s easy to get wrong. So being able to “triforce” is a sign that you’re an expert user. Usage: “Newbies can’t triforce!”
• tl;dr – It’s stronger than ever. “tl;dr” stands for “too long; didn’t read” and is the canonical response to any long ramble of text in a forum. Users are now including the summarized version at the end of a long story. Usage: “Does anyone have the tl;dr version?”
• Look At My Horse – This one is not safe for work! Basically there’s a viral Flash cartoon out there called “Amazing Horse” which is this year’s hot web obsession. Be warned, it is tasteless and vulgar.
• Death Note – A manga (Japanese comic book series). Rapidly becoming the greatest dramatic manga series ever made. Death Note is about a shinigami (Japanese angel of death) who drops his notebook on Earth just to see what will happen. The book has the power to cause the death of anybody whose name you write in it! An A+ student picks it up and decides to use it to fight crime, but the power goes to his head and it becomes a battle of wits between him and the world. It gets even crazier from there! Hugely popular everywhere.

There they are! Use them how you see fit in your next ad campaign.

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