Web Designing For Your Audience
There is always been a reason to develop a web site and you may have to define your reason to a particular segment of audience. So, both reason and audience are interwoven with each other, which you see even in web designing. Until and unless there is a purpose, creating a web site is not just enough by creating a picture, but making your intent clear and that is to create the website for your targeted traffic.
Web Designing For The Average User
It is good to keep your website simple and easy to use. Do not try to put in too many graphics and jazz and make it difficult for the user to figure out how to navigate. A page with too many images and too much information confuses users who may leave your website and look up elsewhere. Make your site attractive and appealing; knowing very well when and where to use pictures, the right color scheme and so on. However the main message or information of your website should be prominent enough to grab the attention of the user at first glance.