SEO Case Study – The Lawncare Man

SEO case study

When choosing a company to undertake professional SEO services for you, it is important to check their track record carefully. The best way for this is to view their client case studies.

Client overview

Client: The Lawncare Man
Sector: Lawn & garden care
Location: Perth, WA
Website: lawncareman.com.au
Services engaged: SEO, website development, web hosting
SEO campaign start: May 2019
Campaign status: Active / Ongoing

53% INCREASE IN ORGANIC TRAFFIC

Challenges faced

Before we began working with The Lawncare Man, they encountered several obstacles in their online presence:

  • Insufficient organic traffic: Their website struggled to attract sufficient visitors, limiting their potential for conversions and leads.
  • Low search visibility: Crucial industry-specific keywords were not ranking well, with many appearing on the second or third page of search engine results.
  • Brand recognition: The Lawncare Man was looking to grow their digital footprint and become more recognized in their target market.

Our SEO approach

To overcome these challenges, we developed a tailored SEO strategy for The Lawncare Man, focusing on three core pillars:

Comprehensive keyword research
Our team conducted an in-depth analysis to pinpoint relevant keywords for The Lawncare Man that would drive quality traffic. These included high-converting primary and long-tail keywords like “Lawn Care Perth,” “Vertimowing Perth,” and “Lawn Coring Perth.” We optimised important pages on the website, focusing on both content and technical elements such as meta tags and internal linking.

Technical and on-page SEO improvementsA thorough audit revealed several technical issues that needed attention, including:

  • Enhancing page load speed
  • Ensuring mobile compatibility
  • Internal linking structure optimisation
  • Fixing broken links and improving site structure
    After addressing these, we made on-page SEO changes, ensuring the content aligned with user intent and search engine guidelines.

Content strategy and link building
To improve authority, we implemented a content marketing plan designed to build The Lawncare Man’s reputation as a thought leader. This included regular blog posts, case studies, and optimised web pages. We also launched a link-building campaign, securing high-quality backlinks from credible and relevant websites within their industry.

Results to date

Since the beginning of our campaign with The Lawncare Man, we’ve seen significant growth across several metrics.

Traffic growth
Since the inception of the campaign, organic monthly visits has grown by 53.04%

Keyword rankings
We achieved higher rankings for several key terms, including:

  • “Lawn Care Perth”: From position #4 to position #1
  • “Vertimowing Perth”: From position #39 to position #1
  • “Lawn Coring Perth”: From position #13 to position #1

Overall, The Lawncare Man now ranks on the first page of Google for all of their relevant keywords, compared to very few at the beginning of the campaign.

Increase in organic traffic
53%
Keywords that increased their positions
100%
Keywords now on the front page of Google
100%

Client feedback

The Lawncare Man is extremely satisfied with the progress of the SEO campaign. Here's what they had to say:

We are thrilled with the results – Tanya Hawtin, The Lawncare Man

Conclusion

Through a well-crafted SEO campaign, we’ve helped The Lawncare Man achieve meaningful results in terms of organic traffic growth, search visibility, and lead generation. Our ongoing focus on keyword targeting, technical optimisation, and quality content ensures that they are well-positioned for continued growth.

The Lawncare Man: SEO Case Study

Looking ahead

In the months to come, our focus will shift toward:

  • Targeting additional competitive keywords to further enhance The Lawncare Man’s search engine presence
  • Continuing to build authoritative links to strengthen domain authority and rankings

More about our client

With over 25 years of expertise in Perth’s lawn maintenance industry, The Lawncare Man delivers top-tier lawn care services (excluding cutting) for both residential properties and high-quality turf surfaces throughout metropolitan Perth.

Under Guy Watson’s ownership since 2004, the company has built its reputation on technical excellence and customer satisfaction. Guy brings valuable credentials including a Certificate of Turf Management and practical experience from prestigious institutions like Christchurch Grammar School, Trinity College, and Turfmaster.

The Lawncare Man’s licensed spray technicians use premium industry products not typically available to the public, applying them with specialised machinery and techniques that guarantee optimal results. Their service options include both one-off treatments and comprehensive annual maintenance packages.

Beyond making properties more attractive, their professional lawn care delivers meaningful benefits: well-maintained lawns can boost property values by 7-15%, reduce ambient temperatures by up to 30 degrees compared to paved areas, and contribute positively to the environment by absorbing carbon dioxide, producing oxygen, and preventing erosion.

The company stands firmly behind their services with a 100% satisfaction guarantee, offering free rescheduling within 30 days for any paid service that doesn’t meet client expectations.

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