Client overview
Client: The Lawncare Man
Sector: Lawn & garden care
Location: Perth, WA
Website: lawncareman.com.au
Services engaged: SEO, website development, web hosting
SEO campaign start: May 2019
Campaign status: Active / Ongoing
SEO Case Study – The Lawncare Man
SEO case study
When choosing a company to manage your SEO, nothing speaks louder than proven results. At Slinky Web Design, we believe in showcasing real client success to give you confidence in what we do. That’s why we’ve put together this case study highlighting our work with one of our long-term clients, The Lawncare Man.
53% INCREASE IN ORGANIC TRAFFIC
The Challenge
When The Lawncare Man approached us in 2019, their online presence faced multiple roadblocks. Despite having a solid reputation offline, their website wasn’t drawing enough attention or traffic to convert into new leads.
Here were the main challenges:
Low organic traffic: The website was receiving minimal search traffic, impacting their ability to reach new customers online.
Poor keyword rankings: Industry-specific search terms such as “lawn care Perth” were buried on the second or third pages of Google, far from where most users click.
Limited brand visibility: Despite their experience and quality of work, the brand was not as well-known online as it should have been.
These hurdles were limiting their growth, and it was clear that a more focused, strategic digital approach was required.
Our SEO Strategy
Upon completing our audit we began this project process with a comprehensive SEO campaign, specifically targeting the needs of The Lawncare Man. We focused our plan on top three foundational pillars:
1. Comprehensive Keyword Research
We began by gaining an insight on how potential clients search lawn care services in Perth. Using some of our advanced tools, we analysed high-intent key phrases that aligned with what The Lawncare Man offered.
This research uncovered strong opportunities, such as:
“Lawn Care Perth”
“Vertimowing Perth”
“Lawn Coring Perth”
This meant fine-tuning the keywords for their core pages, delving into title tags, headers, meta descriptions and sprinkled keywords throughout their on-page content strategically. Then, we made sure that their internal linking structure supported these updates to streamline user flow and crawlability.
2. Technical & On-Page SEO
We performed a deep technical audit and discovered many opportunities for improvement. Here are some of the most critical fixes we have developed:
Accelerating page load times to make sure users—and search engines—had a fast experience no matter what device they were on.
Improving mobile responsiveness: Given that most of the traffic comes from mobile devices, this part was essential.
Correcting broken links and optimizing site architecture: For better usability and search engine indexing.
Using schema markup: We implemented structured data to help improve click-through rates and give more context to search engines.
We also improved on-page content in addition to technical fixes to align better with user intent. We optimized every service page to be more informative and keyword-rich.
3. Content Marketing and Link Building
A strong content strategy was central to this campaign. By creating high-value blog posts, seasonal tips, FAQs, and educational pieces we were able to position The Lawncare Man as the trusted voice in lawn care. Not only did these resources help inform visitors, they helped build topical relevance for search engines.
This was coupled with a clever link-building strategy. We acquired backlinks from relevant Australian gardening blogs, local directories and industry sites. The links increased domain authority to elevate rankings for keywords deemed high priority.
We paired this with a smart link-building strategy. Our team secured backlinks from relevant Australian gardening blogs, local directories, and industry sites. These links boosted domain authority and helped raise rankings for priority keywords.
Results to date
Since launching the campaign, The Lawncare Man has seen impressive and sustained improvements across key SEO metrics.
Organic Traffic Growth
53.04% increase in organic monthly website visits
Steady month-over-month growth sustained through seasonal shifts
This jump in traffic translated directly into more inquiries and service bookings.
Keyword Rankings
Key rankings dramatically improved:
“Lawn Care Perth”: Moved from #4 to #1
“Vertimowing Perth”: Jumped from #39 to #1
“Lawn Coring Perth”: Rose from #13 to #1
The Lawncare Man now appears on the first page of Google for all of their relevant service terms, cementing their status as a leader in their niche.
Client feedback
We’re proud to have developed a strong relationship with The Lawncare Man over the years. Their team has been proactive and receptive throughout the process, allowing us to implement changes quickly and effectively. Here's what they had to say:
We are thrilled with the results – Tanya Hawtin, The Lawncare Man
Conclusion
By executing a solid SEO strategy, we’ve been able to deliver significant results for The Lawncare Man in relation to website traffic, search visibility, and lead generation. The work that we have done on focusing on keyword targeting, technical optimisation and building quality content means that they are well set for continued growth.
Looking ahead
In the months to come, our focus will shift toward:
- Targeting additional competitive keywords to further enhance The Lawncare Man’s search engine presence
- Continuing to build authoritative links to strengthen domain authority and rankings
More about our client
The Lawncare Man is Perth’s #1 provider of Lawn Treatments & Care Services with 20+ years of hands-on experience. They don’t do mowing — instead, they specialise in fertilisation, aeration, vertimowing and more.
Running since 2004 by Guy Watson, the business has spread through focusing on quality. Guy is a qualified Turf Manager and has worked with organizations such as Trinity College, Christchurch Grammar and Turfmaster, providing high levels of professionalism and knowledge to every job.
Services are performed by licensed spray technicians with the help of modern machines and commercial-grade products you won’t find in retail. Depending upon their needs, clients can opt for one-off services or full-year maintenance packages.
And, beyond aesthetics, their lawn services deliver:
Property Value Rise Up To 15%
Greater hours of comfort from lowering room temperature
Ecological benefits such as absorbing CO₂, producing oxygen, and stabilising soil
Their services come with a 100% satisfaction guarantee and free rescheduling within 30 days if the quality of any service is not satisfactory to clients.
