Website Development

Good website development isn't just about colours and groovy graphics.

Good website design requires methodical planning, and takes into consideration not just visual design but also content, tone and the way information is arranged, as well as accessibility and usability for people with varying degrees of ability.

Website usability will be the difference between online success.

A creative design provides organisations with a unique opportunity to interact with clients. We research your market and provide our thoughts on how to design your site.

Slinky researches what people are looking for online and determines what information you should include on your site to cater for this.

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Website Content

Content ultimately is the standard by which your website's usefulness will be judged.

The content of your website should be continually updated to maintain a fresh website. Internet users surf the web daily looking for fresh and interesting content.

To understand what your content should be, start by asking yourself this question - Who is my website for?

The answer to this question defines your target audience. You can certainly have more than one target audience. Avoid making your reach too broad or too narrow. Define your target audience. Give them something worth reading in an interesting format and they will return to your site - and recommend it to others.

At Slinky we specialise in writing compelling website copy that produces results. Deciding what it is you want your website to sell (if you are selling something) is the first step in designing a website.

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Before you design your website you must first figure out what you want your visitors to do. Do you want them to leave their contact details, send you an email, view reports or pick up the phone and call your business for more information?

Slinky designs websites to get the highest number of people to take the action you want them to, through a targeted call to action strategy. Get a quote »

Web Design Strategies to Improve Development

Picking the right design strategy for your website can be the difference between success and failure. Nowadays, almost all business transactions and operations are concluded on the Internet and thus it is important for your website to have a strong presence in the Internet. This can be derived only from a professional web design strategy. Your web design strategy must be able to encompass the major theme of your company and it must embrace this theme with the expectations of your potential visitors. Here are some tips that you need to be aware of in your web design strategy.

1. Pick a good name for your website. It must be a functional name that is easy to remember and it must also be SEO compliant concerning your topic.

2. You must have a professional team of designers in order to make your web site a success.

3. It is important for you to research and to find original, informative content for your site. One of the most compelling needs for web surfers is the possibility to find informative and satisfying content to answer their needs. Thus if you want your website to be successful, it is imperative for you to input rich content.

4. You have to be able to use clever graphics to increase the attention span of your visitors on your website. This means using flash graphics, some simple animations and maybe some audio or video files to increase the interest to your website. These should be professionally done, but it is also important for you to not over do it, as too much graphics and video content can slow down your website considerably. This would mean that you would lose many impatient visitors who do not want to wait for your website to load.

5. Make sure that you use ample planning time in the beginning of your web development session. This is important, as a wrongfully planned website can be very hard to fix after it is deployed. Thus, use your time wisely and especially think about the purpose for your website, as well as the general theme on which your website is going to revolve around. Once these questions are answered, you can start building your website based on those answers.

6. You must be able to incorporate SEO (Search Engine Optimization) concepts into your website during its development phase. This means that you will need to adjust your keyword density as well as other important SEO concepts such as utilizing Meta tags efficiently. It will be a good idea to get professional SEO help at this point. Search Engine rankings are the key to random traffic and thus you should keep that in mind.

7. Incorporate advanced Web 2.0 tools and techniques. This means that you should install discussion forums, visitor blogs, online chatting and other interactive features to your website. This way your website will be a dynamic and evolving website instead of being a static one.

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Web Design Strategies to Improve Development

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