We start by listening,
then gather information
Good website design isn't just about pretty colours and groovy graphics. Good website design requires methodical planning, and takes into consideration not just visual design but also content, tone and the way information is arranged, as well as accessibility and usability for people with varying degrees of ability. A creative design provides organisations with a unique opportunity to interact with clients. We research your market and provide our thoughts on how to design your site.
Content ultimately is the standard by which your website's usefulness will be judged. To understand what your content should be, start by asking yourself this question - Who is my website for? The answer to this question defines your target audience. You can certainly have more than one target audience. Avoid making your reach too broad or too narrow. Define your target audience. Give them something worth reading in an interesting format and they will return to your site - and recommend it to others.
The website text you use will be the difference between a time wasting excercise - and online success. Internet users scour the web daily looking for fresh and interesting content. At Slinky we specialise in writing compelling website copy that produces results. Deciding what it is you want your website to sell (if you are selling something) is the first step in designing a website. Slinky researches what people are looking for online and determines what information you should include on your site to cater for this.
Before you design your website you must first figure out what you want your visitors to do. Do you want them to leave their contact details, send you an email, view reports or pick up the phone and call your business for more information? Slinky designs websites to get the highest number of people to take the action you want them to, through a targeted call to action strategy.
