How important is SEO to a business?
Businesses need SEO expertise because to be successful online; they need to be able to rank for specific keyword searches.
When the Google algorithms we mentioned assess searches and determine where websites will rank, they take into account hundreds of factors.
Whilst the results when any person searches appear instantly, the work to rank the websites that appear can take several months.
Although that might sound like a large hurdle to overcome, it is an advantage because once the SEO work is done and a website is ranked highly in the search engines, those high rankings can be sustained for a considerable time. As such, the traffic that your website might receive if it is ranked near the top of each search result will be considerable.
An example of this is the data relating to how much traffic the websites ranked on page one for any search receive as a percentage of those searching for a single keyword.
The first page of a Google search will account for 92% of the traffic, page 2 around 5%, and beyond page 2, the other 3%. In effect, it means that unless you are on page 1, you will barely see any traffic from Google.
Furthermore, on page one, the website at position #1 will get almost 25% of the traffic, position #2 around 21%, and position #3 around 14%. As for positions #4 to #10, they share the remaining traffic ranging from about 2% to 8%.
You do not have to be a mathematical genius to recognise that being in one of the top 3 positions makes a huge and positive difference to the amount of organic traffic that Google will be sending you, and the key to achieving this is SEO.
GET A FREE QUOTE: (08) 6102 1222
Get in touch with our SEO team today