Web Design Issues And Web Marketing
Web design issues ultimately boil down to whether your design is exclusive to you, or whether you market through your website, and customers are your only design goal.
When designing a website, keep in mind the following issues:
Should you use all Flash? Wait a while, as Flash is not completely prepared to mix within the marketing web world. Search engines are not developed enough yet to rank this way of coding. The only time you should use flash is in your header of main images on a html page – then make sure you have text links in the footer of all pages for the search engines to follow.
If you use an ASP code, and database fully powers your site, then ensure your ASP is taken down onto the page and not being extracted from tables each time. Next, ensure you plan to use Meta tags into your database, as too many databases can hamper a Meta tag plan.
PHP/Java: If you use these codes good enough, they are secure, but do a test to be safe.
Finally take HTML. They are very popular, no doubt, and good for search engines and easy to use sites.
Next issue is that no matter how good your programming is look out for those ‘bugs’. Make your web site free of virus, Trojans, spyware and the like, so that visitors and engines breathe freely when they use your site. Give your site a professional touch! With the money saved by not hiring a designer, splurge on a top class template for your web site.
How do you know what visitors think of your site? The best way to get feedback is to show it off on a review forum. You will get publicity and business too! Sell your site with appropriate tags and titles that will tell people all aspects of your site. Any links you create must also be ‘linked’ up with your titles. Links are important, so incorporate a linking up system into your site as you design it. It looks awkward later when you decide to put it on.
Uphold the law, that is, the laws of spamming and other laws created for search engines. Your reputation depends upon it. Stay fresh and renovate, and always update, improve, increase, enlarge your material, and put in today’s content. Users and engines want this to keep their interest levels going. Sell your site well. Create flags, markers, and button-marks for the benefit of your users.
To market your business well, consider these:
Let your user get an easy access to information, and your watchword should be lead and guide without dazzling your users. Do not choke up your site with a lot of photos and promotions. Keep it clean and clear. Your reader should not feel dazed at so much to go through.
Don’t be too ‘flashy’. Sure you need to get their attention to your product, but nothing should distract them from the content.
Well you got their attention, so how do they contact you. Do not forget to leave all contact information so they can communicate with you, and after they are satisfied, they will buy your products from you.
We all need our privacy do not we? So do viewers. They want to know information they share will be kept confidential, so prominently display your ‘privacy code of conduct’ to keep them happy to deal with you.
Proper navigation guides a ship! Ensure your site has proper navigation tools in place, and guides your user’s home, i.e. to all your pages quickly and without learning ‘how to’ again. Ensure your pages load quickly.
You may have first net users; so make sure your links are easy to understand by not giving weird titles. Your link should show them clearly, where it will lead them. Too much time spent in confusion puts users off. Serve your users with information and benefits, and answer questions regarding their needs and how you can meet them.
When lost, we need desperately a map. It is good to have one on your site detailing what is available, and where and how they can reach their destination on your site. They say search engines love maps too.