Jakob Nielsen Speaks On RSS and Social Networks
It’s hard to believe that Jakob Nielsen is still in the game after all these years; he’s the first person many of us read when we got into web design. So he has observations to make about distributed content. And he still has the same good sense he always had about it.
The study is very comprehensive, illuminating several flaws in content usability. As always, the focus is on business. A summary of what to do with a Twitter feed, for example:
- - Meet expectations.
- - Don’t post too seldom or too often. Too often crowds out other messages; too seldom and users forget you exist.
- - Don’t hard-sell. We’ve seen spam clog twitter searches already.
- - Have something of substance to your content.