Parallax
prognosis: Rapidly fading fad
While Web Design Ledger gives us beautiful examples of site layouts that incorporate parallax scrolling in their design, we’re going out on a limb to suggest that it might not be here to stay. While it’s a very hip style, it’s fraught with compatibility issues for mobile devices and old browsers – and it takes a
real rockstar designer to pull off, a huge investment in effort for a very small return.… Read more…
We love this handy infographic about the value of websites from WebStarts Blog. It breaks down a lot of facts and figures about how a website helps your business. It’s the kind of information that is valuable for entrepreneurs and eCommerce practitioners to consider when adding a wing to their web business.
Something else that needs pointing out is that websites, when they achieve a certain level of traffic, become passive income. Once you have enough content to keep pulling in those Google search hits and generate add / referral revenue, you can basically let it run while you go work on something else.… Read more…
This cozy little site reminds us that SEO is ultimately about bringing people to your site. Like a nanny shaming us for stealing that cookie, we could all be reduced to mincing about pigeon-toed and apologetic as this post shakes its finger at us.
A quote worth repeating:
“Quality trumps quantity. Always. It’s easy to churn out crappy content in volume. It’s easy to buy crappy links. It’s difficult to write something that truly inspires, sells, or motivates.
Put on your black hat and slink over to an informative blog post on techniques of cracking website passwords. part one here and part two here. We hear over and over again that password security is important, and that you should never use dictionary words or easy-to-guess patterns like your birthday or URL. But there’s even more to web security, and even salty veterans will learn something new from these posts.
If you happen to run Linux, BSD, or a Unix-based system, or your website is hosted on a Linux server and you have SSH access, you can use any of a number of command-line tools to generate random passwords consisting of digits, uppercase, and lowercase letters.… Read more…
The other day we were buzzing around some office cubicles and caught somebody dropping the phrase “web 2.0″ into the conversation. They were doing it in an ironic, sarcastic way, referencing how HTML5 is supposed to change everything now too. This gave us pause. For the first time, “Web 2.0″ is finally starting to sound like an outdated term, almost as antiquated as phrases like “Information Superhighway”. There’s a number of sites out there who agree:
Effdot spares no words in wishing that “Web 2.0″ died the death of a thousand cuts.… Read more…
Have you, as a website owner, consulted with a web marketing expert, only to be buried in a pile of alien acronyms and jargon? We really don’t mean to do that. It’s hard for us to stay current, too. Just here, there’s a whole site called “Marketing
Jive” that compiles a list at the end of the year for top 100 buzzwords. Even with the 2011 list, half of these are disappearing in relevance already.
And you’ll notice that they don’t provide definitions.… Read more…
Always a favorite marketing guru around here, Seth Godin has a quick quiz with a surprisingly telling answer. Instead of trying to win over the whole world, you should aim for a select niche of customers.
True, you might have a smaller customer base as a result – but you will have greater loyalty amongst those few. Let’s take a glance at some fields where this works:
